YouTube wants ‘dislike mobs’ to stop weaponizing the dislike button

While YouTube is not a stranger to weaponizing buttons that viewers hate, as seen in the company's recent rewind videos, the product development team is working to fix them. Tom Leung, Director of Project Management at YouTube, described the "disgusting mob" issue in the recent issue of Creator Insider, a corporate series for YouTube creators.

"Dislikes" is like YouTube, reviewing Steam's bombs. A group of people who make a particular creator or anger at a game launch an organized attack and negatively review the game or video for oblivion. So is YouTube. Many times in the past, the creator said. The report says that because of the number of dislikes, it is less likely to recommend more videos than positive likes, which can harm creators' channels.

The company now plans to experiment with new methods to make it more difficult to launch organized attacks. In the video above, Leung noted that these things are now being discussed lightly and may be put on hold until there is a better idea if there is no right way to do so. The current option now indicates that the creator enters his or her preference and does not show ratings (likes and dislikes). The problem is that we do not see videos that are overwhelmingly positive. Leung and his team know how important public statistics are to creators.

"The other [option] needs more granularity when someone downvotes," Leung says. "If you're going to give a downvote, you have to click on the checkbox to see why you do not like this video, which can give more information to the creator, and viewers may pause instead of impulsive behavior. Is complicated to build, complex to collect, and difficult to deliver results to the author of the analysis or author studio. "

Leung completely dislikes the last option he describes as the most extreme option. "

It's hard to get in the way of each other, and other platforms like Valve Steam are having trouble navigating. In 2018, Valve implemented a histogram below the review score to show potential buyers when the product was experiencing artificial negativity due to the review bombing campaign. Sometimes these online campaigns hate the author's politics, so other online groups perform such campaigns, while disliking or leaving negative reviews becomes a sort of meme for certain online communities, so that these campaigns are quickly separated can be.

To explain why Steam repeats the same inference as Steve and decides not to add user locks or add a temporary lock to a particular game, Steam UI designer Alden Kroll discusses the inference that Steam implements a histogram in a blog post I wrote.

"Prospective buyers can find temporary distortions in reviews, investigate if distortions have occurred, and decide for themselves whether or not they are interested." Kroll wrote. "This has the advantage of not being able to prevent anyone from submitting reviews, but it does require a bit of effort from potential buyers, and it has the added benefit of seeing how the reviews in the game evolve over time. "

YouTube creators who watched Leung's videos should be sitting there before those who dislike the video will be able to use the option. "Do not include likes or dislikes until the user has watched at least 25% of the videos." User NPT Music wrote in the Comments section: "

" If a video gets better or the viewer hates it without seeing 50% of the vid, and the viewer gets 50% It faded until it was achieved, "wrote Vaping Biker. YouTube has not made any changes at this time, but Leung said the update will be shared with the community when the product team decides what to do.

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