YouTube and Eventbrite collaborated to provide fans with a direct way to purchase an artist's live show ticket.
A button appears below the video for artists with official artist channels (Malone, Ariana Grande, Drake, etc.). Fans can purchase tickets directly through Eventbrite. As our partnership expands, we will continue to add more artists and venues. The company has previously partnered with Ticketmaster to provide a similar retail experience. "YouTube now accounts for more than 70 percent of the US ticketing market," according to Eventbrite and Ticketmaster's video service, according to a blog post
YouTube is a hub for the music industry, % Claimed to visit the site at least once a week with music-related content. YouTube has implemented Artist Spotlight in the Trending section, which highlights popular musicians. We are also working with producers like Casey Neistat to produce documentaries for artists like Shawn Mendes.
The most watched YouTube videos are Luis Fonsi's "Despacito" music video, and the next three most viewed videos are music videos.
YouTube and Eventbrite partnership begins today.