YouTube CEO Susan Wojcicki posted a blog post today addressing some of the creators' biggest concerns and frustrations, including copyright claims that remove ads from their videos, the section of site trends that does not show some of the most popular uploads and comments that were deleted for family vloggers.
It is clear from Wojcicki's blog that addressing the most consistent complaints of the community was one of the top priorities, and the main one is the copyright claims. Claims for copyright in the videos, which cause YouTube users to not earn ad revenue, are a constant source of aggravation. Many of the situations that Wojcicki indirectly refers to in the blog post are from the best creators, such as Jimmy "MrBeast" Donaldson, who spoke about losing advertising revenue because a short clip of copyrighted music was heard. . His case led Ethan Klein of H3H3, with whom Wojcicki recently sat to listen to his concerns, to label this period one of the "worst ages on YouTube" when it comes to copyright claims.
"We were already studying this topic, but hearing this directly from the creators was vital," Wojcicki wrote. "We are exploring improvements to achieve the right balance between copyright owners and creators."
Creators have also complained that the YouTube Trends section, an important page for finding viewers, often skips over their videos; instead, it shows sports highlights, movie trailers, music videos, and nightly clips. Those complaints are nothing new, but Wojcicki's blog marks the first time that a YouTube executive has addressed those frustrations in depth.
To answer the complaints, Wojcicki says that at least half of all trending videos will now come from YouTubers, "while the rest will come from music and traditional media." That does not mean that a very popular video is sure to appear on the list of trends, but it does address the concerns that YouTube is not prioritizing its own creators. Wojcicki says that YouTube is "close" to reaching that number of representation already.
Wojcicki says that "the trends are intended to show content that a wide range of viewers would find interesting," adding that the YouTube team is "especially careful with the security of these videos, and we make sure they do not contain profanity or mature content. "This may be the reason why a video from a creator such as Donaldson or Shane Dawson could accumulate millions of views in 24 hours, but not appear in the list of trends on the site.
YouTube's policy team also plans to add more detailed guidelines on what content is suitable for advertisers, says Wojcicki. YouTubers has been frustrated by the lack of clarity about what content can make your video not eligible for publicity.Complex rules about a seemingly simple subject such as swearing have The current guidelines are difficult to follow.
One of the last points that Wojcicki addressed was the company's decision to eliminate comments from videos containing children. YouTube's decision to do so came early this year, after companies stopped advertising spending when people discovered that predators were using comments sections on YouTube videos to send disturbing messages about children. Since then, many creators have complained that their comments were deleted, but Wojcicki says it was a decision that YouTube maintains.
"Every day I listen to the creators how significant are the comments to interact with the fans, get comments and help guide future videos," he wrote. Ultimately, says Wojcicki, "that was a compensation we made because we believe that protecting children on our platform should be the most important guiding principle."
Wojcicki's letter to the creators comes just as a score of people are in New York City for the company's creators' Summit (an event where YouTube users can meet and converse at the same time as talk with YouTube employees about their concerns) and two days before the company's Upfront. Upfront is a way YouTube can speak directly with advertisers and creators, and it's clear that this is a topic Wojcicki is thinking about. The publication also acts as a testament to the continued importance of creators on YouTube, something that has become an important conversation point within the community in recent years. As YouTube begins to look more like a modern MTV for Gen Z, the publication of Wojcicki's blog is an attempt to remind creators that they are still the most important thing.