Since the popular Ninja video game streamer moved from the Twitch market leader to the Microsoft Mixer service, the video game industry is beginning to look at the underprivileged quite differently. Undoubtedly, Mixer can attract new users with its industry-leading Faster than Light (FTL) streaming protocol, interactive "Mixplay" features and deep integrations in Windows 10 and Xbox One, but Microsoft is increasingly pressured to offer benefits similar to those of Twitch Prime to people who subscribe to Xbox Live Gold or Xbox Game Pass.
In fact, offering a free Mixer subscription every month to Xbox Live Gold and Xbox Game Pass members has been one of the main features requested on the Mixer Feedback portal since last year. Amazon currently offers a similar benefit to Amazon Prime subscribers, who can also get four free games every month and free "Twitch Prime" loot for popular games like League of Legends or GTA V.
Answering a question on Twitter about Provide The benefits of the mixer for Xbox Live Gold or Xbox Game Pass members Phil Spencer, Xbox chief, said yesterday that this type of synergy made "a lot of sense."
We are always listening and learning. Many people have suggested that we find some connection between XGPU and Mixer that makes perfect sense, good ideas.
– Phil Spencer (@ XboxP3) August 7, 2019
Although the executive provided a no-obligation response, Xbox Live Gold and Xbox Game Pass could play an important role in Mixer's monetization plans. As of today, Mixer offers a "Pro" subscription of $ 7.99 / month that provides an experience without advertising, early access to new features, as well as some experts in chat bonuses and the Mixer progression system. However, this Pro level does not include a free subscription to a Mixer channel or an exclusive loot in the game.
The benefits of Amazon's "Twitch Prime" for Amazon Prime subscribers are a great way to make the service more attractive, although it is worth remembering that Amazon removed the unannounced display of the benefits of Twitch Prime last year. Microsoft could certainly give Xbox Live Gold and Xbox Game Pass more incentives to spend time on Mixer, similar to the free one-month subscription to the Ninja Mixer channel. This limited-time promotion helped Ninja reach 1 million subscribers and one million followers in just a couple of days, something unprecedented for Mixer.
Do you think Microsoft should seek to replicate what Amazon has done with Twitch Prime, or do you think taking advantage of Xbox Live Gold and Xbox Game Pass to give a boost to Mixer could have the unfortunate effect of making Mixer too dependent from Xbox? Let us know what you think in the comments below.
Further reading: Mixer, Phil Spencer, Xbox