Why building a personal brand isn’t cool anymore

This week in Why did you press that button? I started to feel jealous for people who keep anonymous accounts online. Anonymous accounts are some of my favorites to follow. They are often popular and are dedicated to something specific with an unidentifiable person behind them. My co-presenter Kaitlyn Tiffany and I wonder why people have anonymous accounts, so we talked to some of the people behind them. We spoke with @ambivalentlyyours, @breadfaceblog and @supremecopies to find out how and why they started their accounts and how to build a popular page without having their identities linked to their successes. It seems like a dream!

Then we talked to reporter Nick Quah Hot Pod about what it's like to be on the other side of an anonymous account. He tells us about a parody story that pretended to be him and went over the line of what is acceptable. Finally, we chat with Brooke Erin Duffy, a media researcher at Cornell University, about why someone might want to be anonymous online and how to create a personal brand is no longer great. You heard it here first: anonymity is inside; Personal brands are out.

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