Apple is starting its own video streaming service to compete with others such as Netflix, Hulu and CBS All Access. It's called Apple TV + and here is a look at what you can expect.
At some point before the end of 2019, Apple will launch the expected free on-demand subscription television service without advertising, Apple TV +. Presented for the first time in March at one of Cupertino's iconic special events, the service will offer premium content starring some of Hollywood's greatest artists. Here's a look at what we know so far about this exciting new company from the iPhone manufacturer.
Apple TV Primer
The first Apple TV decoder was launched in 2007. Historically, the box was designed as a simple way for users to access iTunes content (own and rented) on a television.
Apple moved the product to different addresses from 2015 when it introduced third-party applications and games in the Apple TV HD, and then, The Apple TV 4K. He also launched a native TV application for the first time.
The Apple TV application, which was launched in selected markets at the end of 2016, is a media player based on software integrated into the physical Apple TV. The application is also available on iPhone, iPad and, as of this fall, on Mac, select smart TV modes, Roku devices and Amazon Fire TV devices.
The TV application provides a complete list of television and video programs on demand from support entities, such as transmission and cable networks and services of transmission. It's also where Apple users can access iTunes content and live sporting events.
In recent months, the TV application began offering on-demand video on demand content from popular subscription services such as HBO and Showtime. These so-called Apple TV channels are open to subscriptions directly from the application, regardless of your device. These channels are updated regularly with new content and as you consume titles. In other words, the TV application is synchronized on all its devices.
Apple TV +
Not to be confused with the Apple TV physical decoder or the Apple TV application, Apple TV + is a video subscription service. When launched, the service will be available exclusively through the TV application on multiple platforms. Apple is expected to pay up to $ 4.2 billion until 2022 in original programming.
Apple TV + will present original TV shows and movies funded directly by Apple. To date, there are more than 30 Apple TV + programs in development. Apple expects to use the service to compete directly with other services such as Netflix, Hulu, Showtime, HBO Now and others.
Previews of Apple's original content
Among the names that play a role in the development of Apple's first list, the original content is Oprah Winfrey, Steven Spielberg, Jennifer Aniston, Steve Carell and Reese Witherspoon. Of the first series to debut, three have seen a breakthrough launched to date, which includes "Dickinson," "For All Mankind" and "The Morning Show."
You can watch the trailers of the three programs below that will give you an idea of what to expect:
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The Morning Show
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When is Apple TV + launched?
Apple is expected to release Apple TV + before the end of the year.The actual launch date of the service will probably be announced at the annual iPhone event of the company in early September. At that time, we will probably have a better idea of when they will debut specific programs.
How much will it cost?
Like similar services, Apple TV + will be offered through a monthly subscription that can cancel at any time The latest rumors suggest that Apple plans to charge around $ 9.99 per month for the service.The company could also group the service together with a subscription to Apple Music and Apple News + Users can share through Family Sharing go Apple TV + and subscriptions to Apple TV channels.
The Apple TV application is available in more than 100 countries around the world. Apple TV + content is likely to be released in each of those nations at some point. Look for the programs that will be launched for the first time in the United States.
What about commercials
? For the price of the ticket, you will not have to go through ads on Apple TV +. It is unknown if Apple finally offers an advertising support subscription.
How can I see the content?
Apple's original programming will be available wherever the TV application is supported. In addition to iPhone, iPad, Mac and Apple TV, this includes selected Samsung smart TVs, plus many from LG, Roku, Sony and VIZIO. The TV application is also compatible with Amazon Fire TV. The content can be transmitted and downloaded on selected devices. Apple is likely to limit the amount of simultaneous streaming available to Apple TV + subscribers. However, this limitation is not yet known.
What is the difference between Apple and Apple TV + channels?
Apple channels are content packages offered by third parties through the TV application. When you subscribe through the application, you don't have to download a separate application to view content. Apple channels include CBS All Access, HBO, Showtime, Starz, Cinemax, Epix, Acorn TV and many others. Apple TV + content, again, is exclusive to Apple.
What about the gifts?
Don't be surprised to see that Apple releases free episodes of some of its shows in the TV application. The episodes could also debut elsewhere. Apple's "Dickinson" is already expected to head this year's Tribeca TV Festival, so look for other interesting links.
Isn't this excessive?
Apple is not the only global company that presents a new video service subscription in the coming weeks. Disney + will also launch this fall along with a new WarnerMedia service. Next year we will see the arrival of services from NBCUniversal and HBO. Along with existing services such as Netflix and Amazon Prime, one must wonder if all services will survive, including Apple's. Time will tell.