Reuters reports something quite intriguing and inexplicable: Amazon is reportedly interested in purchasing the Boost Mobile MVNO network from T-Mobile and Sprint, so that Amazon can access the T-Mobile wireless network by a number of years and even buy part of the T-Mobile spectrum.
Here are some of the background that make this so interesting:
So, how, exactly, would Amazon buy Boost from T-Mobile, have access to T -The mobile network and possibly even some spectrum ? Perhaps if Amazon was positioned as the fourth possible new wireless operator, launching itself as the solution to everyone's problems.
Oh, now we are so immersed in the territory of speculation.
I'll agree with Reuters here: "It was not immediately clear why the largest online retailer in the United States would want the wireless network and the spectrum."
But as we are already speculating, let's risk a guess: Amazon is a giant distribution company for all types of goods and services in the cloud, and one that has increasingly focused on dealing directly with its customers to the point where who is buying retail entities such as Whole Foods and creating shipping companies that rival FedEx and UPS.
It makes some sense that I may want to have the last mile that connects Amazon's Internet services with its users, especially if Amazon is looking for services in the that the optimization of a wireless network is important, like a game initiative in the cloud. Although the games in the cloud are not enough reason by themselves.
Two of the other internet giants, Google and Facebook, have followed their own internet delivery schemes over the years. Why not Amazon, particularly if you can get a good deal from two operators who are desperate to merge?
And while it would not require Amazon to create a wireless service provider, it's worth noting that Amazon once had the ambition to sell phones as the last point of human contact for all of its consumer services, and now it would not be the worst time to test phones again: an EU decision late last year makes it much easier for smartphone makers to sell Android devices without the purchase of Google, at least in Europe. A wireless network could perhaps give Amazon greater leverage in the US. UU
For now, there are only "two sources familiar with the matter" that tell Reuters that Amazon is interested. The rest is speculation.