Verizon is modifying its activation fee structure to encourage customers to purchase new phones online, according to CNET . Prior to this week, the standard activation fee, both for an in-store activation and to purchase a new phone online, was $ 30. Now, Verizon says it can save $ 10 when buying a new phone online, paying only $ 20 to activate it, while doing it through a Verizon retail store will cost $ 40. The changes will take effect on Thursday, CNET reports.
Typically, these activation fees tend to increase or decrease depending on a number of conditions, such as whether you are in a prepaid plan or a monthly plan, and whether you are buying a new phone in a new service line or simply upgrading a device in an existing service line. At the moment, it is not clear to what conditions these new Verizon terms apply, but it seems likely that they apply to both updates and new device activations, according to CNET .
These price changes put Verizon slightly below other operators for online purchases, although all major telcos have adjusted the cost of fares both tailored and over the years. AT & T still charges $ 25 if it brings its own phone to the network, or $ 45 if it is in one of its virtually eliminated two-year contracts, which are only available for select phones. Sprint charges $ 30 independently, while T-Mobile says it does not have an activation fee, but in fact charges $ 25 for a SIM starter kit that is actually the same as an activation fee.
In this case, it is not clear why Verizon is charging more for activations in the store, although CNET reports that the company is calling its store activations that involve "service experience" complete ", whatever that means.