Uber, the top name on the car ride app, wants to be known as a destination that meets on demand transportation requirements, so the latest effort naturally increases the weight of electric scooter rentals. business. The company seems to have decided that the best way to gain leadership position in this market is to secure the leader literally. Uber has consulted with Bird about possible "billions" of acquisitions, and Uber is often talking to a small competitor, Lime.
Uber already has a minority stake in Lyme. This partnership, which the two companies agreed on this summer, was the first introduction of electric scooters in Uber's app.
Both sides have a strong impetus to begin negotiations as Uber tries to lock the market before it is fully formed. Unicorn start-ups have secured funding for rapid growth. Uber suggests that negotiations are already at an advanced stage to address either Bird or Lime before the end of the year.
Without denying information Bird spokesman Travis Vander Zanden told reporters, "Bird is not for sale and may not be a negotiation strategy." Of course, there is always the possibility that no agreement will be reached between the three parties, but we seem to be heading for 2019 with Uber near the top of the initial scooter-sharing market.