Twitter is looking to hire a ‘master in the art of Twitter’ to become its Tweeter in Chief

Among the most frequent criticisms in the top management of Twitter is that those responsible fundamentally misinterpret the platform, what it does best and the innumerable ways in which it fails its users daily. That can best be expressed through the approach that the company, and in particular its CEO Jack Dorsey, takes to try to solve its problems, whether they are white nationalists who are organized on the platform or inconsistent application policies on harassment and speech. of hate.

Often, Dorsey engages in interviews with the press and in his personal account to work harder to solve the biggest problems of Twitter, only so that these solutions finally manifest as benign adjustments and largely without sense of the user interface – effectively Band-Aids in bullet wounds. [19659003] But another facet of the problem is communication. Twitter is bad for understanding what is wrong and how to fix it because it often employs people who do not use the product or do not know how to communicate publicly with the people who do it. Apparently, the product manager of Twitter, a job that nobody can keep for more than a year, has never been occupied by someone with a solid vision of the future of the platform and how it should get there.

That's why Twitter is now requesting that applicants sign up to become the company's "Tweeter in Chief". The new position of the company, a list for which it was released live today describes the role as one in which "it will set the tone of who we are and how we act, and will talk to people on Twitter", using the @Twitter control. The company says it wants someone who is "extremely connected to the culture of Twitter, to Stan's culture and culture in general," as well as to someone "obsessed with building communities and how content travels on the platform."

In the era of brands Engaging in disturbing levels of intimacy personified with users on social networks to package and sell mental illnesses or consumption of fashion as a radical act of self-expression, Twitter itself is realizing that it needs something of the same marketing magic that its platform has endowed fast food brands. . Streaming services, and cookie companies. That or Twitter wants its own Wendy chicken nugget or the moment that breaks the Instagram record.

"You are a master at the art of Twitter, and you want to take that passion and experience to the final goal level of @Twitter", says the job description. We can only imagine that it implies publishing many tweets like this: