When the Electronic Arts battle shooter Apex Legends was launched by surprise last month, it seemed that the entire community of players started paying attention immediately. Part of the reason for the immediate increase in interest was that EA paid the main users of Twitch to promote the game. And, in fact, one of those players, Fortnite the extraordinary Tyler "Ninja" Blevins, may have earned up to $ 1 million for doing so, according to Reuters .
Ninja promotions live and on social networks helped Apex Legends to gain popularity among its more than 13.6 million followers on Twitch, as well as its Twitter followers of more than 4 million and an Instagram audience of more than 13.2 million. Now, an anonymous source tells Reuters that their efforts were supposedly worth seven figures.
An EA spokesperson told The Verge that the company does not "discuss details of our agreements with any of the content creators we worked with at the launch of Apex Legends ] ". 19659004] Game companies that pay users to promote a new game is not a new development. Since the rise of game-centric content on YouTube more than a decade ago, companies have increasingly turned to content creators to create excitement in a game, and consider influential creators of critical trends that can help for a new title to explode during the night.
Now, with Twitch owning the space around the live broadcast and YouTube sharing (but still dominating) the prominence of the video with Instagram and Twitter, it seems that the influential ones They influence to promote a The launch of the game is the new normality. But we have never heard exactly how much the creators earn as Ninja thanks to these deals, which makes that figure of $ 1 million (if accurate) to become a head of the head.
Whatever agreement EA has had with content creators paid during the initial launch, a period that lasted only 24 hours, the company counts The Verge – transmitters like Ninja, Michael " Shroud "Grzesiek and Jack" CouRage "Dunlop, among many others, continued playing Apex days and weeks after it left on February 4. That led to a largely organic increase in its popularity, according to EA
Even so, Ninja revealed in his transmissions and on social networks until February 8, a period longer than 24 hours, that EA was sponsoring him.It is not clear if it was revealed as a precaution or if he assumed that the The agreement lasted longer, however, after its first month in the market, the developer of Apex Respawn said that the game had 50 million registered players in the console and the PC, no doubt helped by Ninja and other user
It was reported that Ninja earned about $ 10 million in 2018, predominantly from the transmission Fortnite. In addition to Twitch subscriptions, you earn money with YouTube ads, you have sponsorships from Red Bull and Uber Eats, you appeared in a Samsung commercial for the Galaxy Note 9 and you have negotiated many other offers. He never gave the world a specific breakdown, although he did not deny a cited income of $ 500,000 a month when asked about his earnings at The New York Times in December. "I wanted to hide how much we were winning because I do not care, but now I want everyone to know: this is what the best players can win," Ninja said. "It's important for parents to see."
It is difficult to say how big is the $ 1 million EA offer being reported compared to the other Ninja offers or compared to the offers that other users have made, which have also been secret. But we do know that one month after the launch, Apex Legends has grown remarkably, now it has a quarter of the 200 million registered users of Fortnite and continues to grow. Ninja, on the other hand, has resumed broadcasting Fortnite for the most part since the launch of the game's eighth season late last month.