Turtle Beach is known for gaming headphones, but it will soon add to its catalog a completely new list of peripherals for PC gaming: it is buying Roccat, an excellent supplier of mice, keyboards, mouse pads and headphones, for $ 19.2 million in cash, shares and earnings payments, according to the press release.
These days, Turtle Beach is more known for its value than for its quality, so Roccat is probably a valuable and higher-level brand that the company can take advantage of. We would not expect to see the respected name Roccat disappear soon.
But now may be a good time to spread the idea of a successful peripheral indie brand that does it on its own. Turtle Beach and Roccat join forces are just the latest example in a broader consolidation pattern in the peripheral space, as giant Logitech continues to acquire popular brands and Razer also expands its portfolio. So far, Logitech has absorbed Astro, Blue Microphones, the games division of Elgato, Jaybird, Saitek and Ultimate Ears. According to reports, Logitech also had plans to purchase Plantronics.
Meanwhile, Razer bought THX and the Nextbit Indian telephone company, but has mostly expanded its line to include almost all the peripherals a player might need. Mad Catz once tried something similar buying Saitek and Tritton, but financial problems forced him to get rid of both. (Mad Catz is back in business now.) Astro could not do it alone either: it was bought by Skullcandy and later by Mill Road Capital before ending up in Logitech. Corsair remains independent, but it sold a majority stake to EagleTree Capital.