Today’s AirPods launch underscores Apple’s latest AirPower misfire

Today, Apple finally announced its second-generation AirPods, especially by adding wireless charging to popular handsets. Apple is even selling the wireless charging case separately, so that existing AirPod owners can join in the fun. The move puts Apple in line with its main competitors, whose phones and headsets are compatible with similar Qi charging functionality, but one piece was missing: Apple's AirPower charger, which was always absent. If there was ever a time to re-announce AirPower, this was the time; instead, it's a lost opportunity for Apple.

When Apple first announced the AirPower charger in 2017 (along with the iPhone X), it was presented as an elegant and Apple-like solution to the current problem of maintaining its battery every time more multiple. of the loaded Apple hardware. Instead of looking for one or three cables, AirPower promised to allow you to just place your Apple Watch, your iPhone and your AirPods on a loading platform and pick them up, fully charged, in the morning.

But AirPower was never sent, and neither was an Apple AirPods version that could take advantage any wireless charging pad – until today, when Apple announced the new AirPods without mentioning that AirPower could still be in the The choice of Apple's charging standard could also be important: unlike, say, Apple Watch, which has an Apple wireless charging standard, AirPods will work with any Qi charger, which is great for consumers , but not so much for Apple, which presumably is looking to sell those customers wireless chargers in the future.

todays airpods launch underscores apples latest airpower misfire


Even if Apple releases AirPower tomorrow or Friday, which seems vaguely possible given the amount of Apple hardware surprise ads we've seen this week, it will still be too late. At this time, thousands of customers are placing second generation AirPods and wireless charging boxes in their carts on the Apple website, so many of the new buyers will not see their AirPod shipments until April. An AirPower charger to use with these new AirPods is the easiest product to sell in the world, as it is literally designed for this exact product and yet none of those thousands of customers can buy one today.

Instead, it is likely that they are buying one of the excellent Qi loaders that already exist, or even one of the many, many fakes of The idea of ​​the pad of Apple's AirPower multiple device load from companies like Griffin, Nomad, Anker or any of these alternatives financed with collective funds. Even more problematic, those chargers are not materially worse than what the AirPower pad will have to charge a phone or headphones. AirPower's claim to fame is some sophisticated charging indicators on an iPhone and some convenience in the form of its beam-forming technology. Those are convenient: finding the optimal point in a charger is annoying, and Apple's promise to solve it is attractive, but it is also a difficult sale for someone who already has a lot of charging pads.

Apple did not have to launch the second-generation AirPods today, there's nothing stopping them from waiting until AirPower is ready for launch. And although The Wall Street Journal reports that Apple approved the production in the long-delay charger, suggesting that the device will arrive someday the fact that Apple does not have the loader ready to launch today along with AirPods suggests another long wait or a big tactical step from a company that normally prides itself on a thriving hardware ecosystem.

Right now, I'm not sure what the solution is for Apple: a release later this week is unsatisfactory, a silent random release without ties to another important product simply highlights how late Apple gets to the party and links it a The iPhone event this September would mean that Apple will have taken two full years to send a wireless charger. None of that is a good aspect for the company, and that is more and more the history of AirPower, not a disaster, but a public and long unforced error that is constantly approaching

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