Tinfoil-hat search engine DuckDuckGo gifts more options, dark theme and other toys for the 0.43%

Includes settings to disable ads: stop whistling on the back, Google

  An improved dark theme in DuckDuckGo is one of the numerous ways to customize search results

An enhanced dark theme in DuckDuckGo is one of the numerous ways to customize search results

The alternative search engine DuckDuckGo has announced improvements in its search options and an improved dark theme, but its small market share shows that most people are content with staying with Google, despite privacy issues.

DuckDuckGo says it offers search without any user profile, in contrast to the trend towards personalization and advertising directed by its competitors. The founder Gabriel Weinberg says that profiling and tracking are unnecessary, since simply presenting ads based on the keywords you type is enough for a business model. "If you type & # 39; dishwasher & # 39 ;, you will receive a dishwasher ad," he said.

The search engine is based on a variety of sources, including its own DuckDuckBot crawlers and response rates, but it also has a partnership with Yahoo ! and Microsoft Bing for their search results. Your advertising is mainly syndicated by Bing Ads. The new features include an improved date filter that allows you to restrict the results to the last year, where once a month was the maximum time.

There is also an improved color scheme for the dark theme of the site. DuckDuckGo may not customize your search results, but allows you to customize the way the search is presented, including fonts and colors, secure search, infinite scrolling, keyboard shortcuts and even an option to completely disable ads in settings, even with ads. deactivated, the site still shows affiliate purchase links above the results when it makes sense to do so.

DuckDuckGo's market share is only 0.43 percent worldwide according to Statcounter, although with notable variations by region. In the USA UU. It is 1.28 percent, and in the United Kingdom 0.63 percent. The global share of Google search is almost 93 percent, and it is difficult to see the domain change while it is still the default in Chrome, Safari and Firefox.

The EU is making an effort to force Google to offer a selection of search providers but the scheme it has ordered means that providers must pay Google each time they are selected, with the amount determined by a closed auction.

Google has said that "auction proceeds help us continue to invest in the development and maintenance of Android platform". This has not worked well with Weinberg, who tweeted that "a paid auction for playing with only 4 slot machines means that consumers will not have all the options they deserve, and Google will benefit at the expense of the competition ".

That said, DuckDuckGo traffic statistics show an increasing number. The daily average in January 2019 was 34 million and in September 45 million. Those numbers also explain why even a small portion of the search market is enough to maintain a business. ®

Beyond the data frontier

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