Tinder hired a new product manager, Ravi Mehta, in an effort to develop more features for the younger users of the application. Mehta comes to Tinder from Facebook, where he was the product manager for youth participation and helped develop Lasso, the TikTok competitor on Facebook. In his press release announcing the hiring, Tinder says Mehta "has spearheaded efforts to understand how Gen Z spends its time online and identified key product opportunities for this demographic."
Gen Z, or users between 18 and 22 years old, are a focus for Tinder. Last year, it launched Tinder U, its exclusive service for university students that requires users to have an active email address .edu and be on campus. This year, he also developed his Spring Break mode that allows Tinder U users to select their spring break vacation spot and then slide the possible matches before they arrive.
Of course, university students make sense to Tinder when it comes to targeting because the sooner you can get people to access the platform, the sooner you can turn them into paid users. In addition, there are new people 18 years old each year who probably have not used a dating application before. Tinder can be your first introduction to the world of digital dating. The application is well designed for people who do not seek serious relationships and who are probably younger. Unlike its sister applications, Hinge and OkCupid, Tinder does not require users to answer any questions about themselves. The profile itself is relatively without emphasis, and the focus is on the photos.
With Mehta at the helm of the product, we are likely to see even more products for the Tinder U game, but it is not clear if Tinder will sit down and relax with his main product. In addition to the announcement of Tinder U and its subsequent features, the only other major Tinder product announcement last year has been Places, a feature that allows users to swipe people they might have seen in public. However, this feature is only in beta and has not been widely implemented.