Microsoft announced this morning a new five-year innovation partnership with The Walt Disney Studios, which will take the StudioLAB technology arm of the film studio American to use Azure for the film production and distribution. As big-budget movies are sometimes filmed by different teams around the world, the film studio hopes that the cloud-based edition will improve the production process significantly.
"By moving many of our production and postproduction workflows to the cloud, we are optimistic that we can create content more quickly and efficiently worldwide," said Jamie Voris, CTO, The Walt Disney Studios. "Through this innovation partnership with Microsoft, we can streamline many of our processes so that our talented filmmakers can focus on what they do best."
In an interview with Variety, Varis also said that one of the reasons why that The Walt Disney Studios chose Microsoft as its cloud partner because, unlike Amazon or Google, the Redmond giant has no great ambitions in the media space, something that Kate Johnson, president of Microsoft USA. He confirmed Variety, adding that Microsoft (unlike its competitors) was not interested in using customer data to improve its own offers.
Voris said Walt Disney Studi He chose Microsoft to begin his ambitions in the cloud because some of the company's cloud competitors were not so focused on media space. Johnson acknowledged that the company was trying to beat the competition in Hollywood. "We like to think of ourselves as the platform cloud for media and entertainment," he said.
Part of this was due to Microsoft adopting the media as a strategic growth opportunity for Azure. However, Johnson also thought that some in Hollywood might hesitate to work with competing cloud giants that operated their own media businesses, an excavation not so subtle on Amazon and Google, which have sometimes been accused of using some of the data. information they get from partners to boost their own businesses. "We just don't do that," he said.
If The Walt Disney Studios has already begun to integrate Azure into its film production process, a StudioLAB representative told Variety that we will have to wait between 12 and 18 months to see the first movies that have been completely edited in Azure's cloud
Additional readings: Azure, Cloud, Disney, Microsoft