The stakes for the new MacBook are much higher than for the iPad

Today, Apple is expected to widespread two new computers: the renovated iPad Pro and the long-awaited successor of the MacBook Air. There was a lot of rumors and leaks about the iPad, so I was able to get a noticeable level of excitement about this event. The new MacBook – whatever Apple calls it – slipped into the over-the-top promotional radar on the Internet.

I think it is a mistake. The iPad Pro may be more interesting, but at this point MacBook has a much higher stake.

The story of iPad Pro is clear to me. Apple must continue its journey to repeat the iOS platform until someday it is ready to completely replace the Mac as a major computing platform for most people. (I am, of course, tackling all this, acknowledging that most people's main computing platform is actually a smartphone.)

Rational people can argue over whether the iPad has already crossed the fuzzy line. For me, iPad Pro is the answer to Apple's own "What is a computer" question. The iPad is definitely a computer. But ironically, those who are opposed in two respects, those who only need very simple things, and those who are technically savvy, can overcome the limitations of iOS and make it work for those who can create workflows that match what more people can do. Traditional Mac or Windows PC

We can argue about mouse pointers, windows, a more robust file system, and everything else that can actually deliver the purpose. But many questions are over. Apple may be able to resolve the issue with technical changes to iOS, or change the notion of what is actually needed, and adapt to what the iPad can do. Most will be a mixture of the two.

The iPad Pro will gradually improve over time as it recurs. And today I am confident that Apple's announcement will be another step in this journey. Apple's pace is very cautious. iPad Pro and iOS are not flexible or easy to use for "computer stuff" that many people still need to do. I think the path is pretty much set, except for some really amazing things like the announcement of the software that makes the glamorous USB-C port even more interesting.

But MacBook has a different itinerary. And the place where it is heading is much less clear. To exaggerate the metaphor, the MacBook is at the crossroads and we can not tell from what direction Apple will go until we know it today.

The MacBook's stake has been higher since several years. Apple claims to legally sell the best laptops to most people. For more than 50 years, MacBook Air has filled its slot. MacBook Air was not only the great king of mass market notebooks, but also the best Windows notebooks through Boot Camp.

That age is long gone. The MacBook's new lineup did not match Air's pedigree. The small 12-inch MacBook was a wonder of miniaturization, but it was too costly and expensive for most people. The same was true for the first MacBook Air, but the MacBook did not see the same repeat process applied to Air. Throw controversial keyboards and aggressive port shortages. Many people have just passed.

Many have similarly passed the new generation of MacBook Pro. They are powerful enough but generally expensive. More importantly, the aircraft does not have the same reputation as a stable, reasonably priced boat machine. Then there are the touch bar (a very unsuccessful experiment, to keep it light), keyboard problems and port problems (again!).

Despite Apple's best efforts to position the low-end MacBook as a worthy successor to the Air, in fact, most people did not actually choose to "just buy it." Despite the old processor and low-resolution screen, a lot of people hung on Air. Otherwise Otherwise .

MacOS is still more of a more general concern that feels like a forgotten child next to iOS. Apple has focused heavily on the professional market for the past two years, and the mass consumer market has to wait and wait a bit longer. The biggest software improvements that consumers can actually see and use have so far reached the first stage of a grand experiment in the iPad application porting to the Mac. (This experiment has not been very impressive so far.)

There are many question marks surrounding the future of Apple's consumer for Mac. Whatever Apple has said (and said), most people feel it is ignored and it is right to think so. Apple thinks it needs to do something to turn that feeling and answer that question mark.

MacBook Air has a higher stake. There is a possibility that this can be an obvious basic choice for many people. It can be a definitive answer to many questions about Apple's commitment to Mac as a true mass market computing platform. After Steve Jobs pulls out the first Air from the envelope, it can surprise people in ways that have not happened for the Mac.

It took a long time because there was no one called MacBook. It's too big for the successor of MacBook Air. The people who are waiting are just to live in the blood of Air. It is also very high, but there is something that Apple needs very much today.

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