Speaking exclusively with The Verge in preparation for his company's next phone launch, OnePlus CEO Pete Lau confirmed some rumors and hinted at what we should expect from the next device. The big strategic change is that the OnePlus 7 will arrive with a plus-one: a super flagship, which will be called OnePlus 7 Pro and will have 5G and a significant update of the screen. While OnePlus is not yet revealing the prices, you can expect that model costs the cost of a place similar to Samsung's Galaxy S10, Huawei's P30 Pro and Apple's iPhone XS. It will mark OnePlus' most direct challenge to the top tier of phones, based on the apparent success of the OnePlus 6T McLaren special edition.
What OnePlus really wants to talk about at this moment is the new screen inside the OnePlus 7 Pro variant. According to Lau, OnePlus is spending three times more on its screen this year than on previous models, hoping that this new panel it "redefines quickly and without problems" and establishes a new point of reference for mobile screens. "The first time I saw it," says the CEO, "it surprised me." In addition to promising that the OnePlus 7 Pro's screen will be "super smooth and very sharp", OnePlus did not elaborate on the underlying specifications. However, leaks are already circulating and rumors of 90Hz screens would agree with the teasers on unprecedented softness.
So far, only phones focused on games like the Razer Phone 1 and 2 of 120Hz and the Asus ROG 90Hz phone have included screens with a screen refresh rate faster than the conventional 60Hz. In all cases, the argument is that more frames at a time (90Hz equals 90 frames per second) ensure a smoother animation. Razer and Asus use faster frame rates within the games, but doing the same in the whole user experience can also generate benefits, as demonstrated by the iPad Pro 120Hz. Apple's ProMotion system uses a variable refresh rate, without wasting system resources when pumping 120 fps on a static screen, and if OnePlus is moving to a 90Hz panel, it is likely to adopt the same approach.
Excited to share the following OnePlus product will unleash a new era of fast and smooth. Especially soft! Soft is more challenging than Fast, a true test of hardware and software.
The new product is simply beautiful. I can not wait for him to see it! ✨ pic.twitter.com/yPU9sEbeIv
– Pete Lau (@ petelau2007) April 17, 2019
If you want more information, a previous comment teaser tweet de Lau includes the word "soft" animated with three Os instead of two. And 90Hz is 3/2 of 60Hz, the typical update frequency of the smartphone. So, maybe the OnePlus CEO has already told us that specification indirectly. Certainly, it would not go on the disk with much more than an impulse for OnePlus fans to wait and see the device for themselves.
The new OnePlus 7 will be more expensive than the OnePlus 6T, which in turn is more expensive than its predecessor. Lau now faces the challenge of convincing loyal OnePlus fans that another price increase will be worth it, given that OnePlus phones have left their original position as emblematic assassins who respect the budget. Now the company is trying to supplant the expensive flagships instead of simply lowering them in price. Again, Huawei achieved that same feat by improving and updating its devices at a faster rate than the rest of the market, and now its series of flagship phones P and Mate has a credible price in line with the best of Samsung and Apple. OnePlus enjoys the added advantage of not being hated by the US authorities. UU As it is Huawei, and gives you access to an extremely important and lucrative market that is willing to spend more to get more.
Two things are evident by the way in which Pete Lau talks about the next phones of his company. One is that 5G will be offered, but it will not be trumpeted too loudly. OnePlus seems to know how limited the availability of the 5G network is, both today and in the near future.
More importantly, this new screen is a big and risky investment for OnePlus, which costs three times the usual price of most phone screens, not just those of OnePlus devices. Regardless of the additions, adjustments and improvements that OnePlus makes to your camera and other specifications in the Pro – and Android Central has a good summary of all the specifications leaked and anticipated for both models OnePlus 7 so far. the success of OnePlus's new premium phone will depend on whether users are as excited about the new screen as the CEO of the company is.
Correction, 8:15 a.m. ET, April 22: OnePlus originally indicated that the new, extra soft display will be on both models OnePlus 7, however, it will only be on the OnePlus 7 Pro. The article has been modified accordingly.