The 5 biggest announcements from Apple’s March event

After a week of almost daily hardware updates to date, Apple finally revealed its software news with a flood of new subscription services. Today, Apple subscriptions through news, television and video games only a week after Google introduced Google Stadia in the Game Developers Conference.

Today's opening note also brought a new business for Apple with a new credit card service. All of the above services highlight privacy as Apple's key differentiator, and each product points out that there will be no ads, and its consumer behavior will never be shared with sellers.

Here is a summary of the most important announcements of today's event.

Apple News Plus


Apple is adding magazines to the Apple News line with Apple News Plus. The monthly subscription of $ 9.99 is available today in the US. UU And Canada, and the price covers the family exchange. The first month is free.

Apple News Plus shows the magazines with a new "Live Cover" presentation, which lightly animates the covers for an interactive look. Below the cover, the highlighted stories are listed with advertisements, and the service recommends stories you might like, even if they are from magazines you do not normally read. You can also browse through the magazines to which you subscribe, and the new numbers are automatically downloaded to read when they are published.

At launch, subscribers can access up to 300 journals. Other digital and traditional news partners are also part of the service, such as The Wall Street Journal and Los Angeles Times . Apple promotes privacy in its application, noting that advertisers can not track what you're reading, so you will not receive specific ads based on the stories you click on.

Apple Card

Apple follows the steps of Amazon in the credit Card Scene with the new Apple Card. Unlike traditional applications, you can apply directly to the iPhone and, once approved, the card is stored digitally in the Wallet application, where you can see your account statements, balance and payment due dates. The app also tags locations and retailers to help you navigate through transactions and remember where you could have made that purchase.

The card also generates new security codes each time you make a purchase. You do not even have a credit card number, CVV, signature or expiration date. (However, you can generate one if you plan to buy something from a site that is not yet compatible with Apple Card but takes 16-digit credit card information). Details about what you bought are also stored locally to, again, prevent. Ad targeting potential.

the 5 biggest announcements from apples march event

The Apple Card, backed by Goldman Sachs and MasterCard, also offers a 2 percent rebate reward (3 percent for Apple purchases) paid daily in your Apple Pay account that you can use to pay your balance. your credit card, in -Applications of purchases, or transfer to friends. The card must be accepted wherever MasterCard is. Apple will also offer a physical titanium card for real-life uses or when traveling, but the rewards for those purchases are 1% cash back.

According to Apple, there are no charges for late payments or higher interest rates for late payments, but we will read the fine details to see if there are limits. The application will offer a wheel that shows how much interest you will end up paying based on the minimum payments you make to help you make your decisions. The Apple card will be available this summer.

Apple Arcade

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The iPhone was never on the list of what it would consider a traditional gaming device, but it hopes to change that with the new Apple Arcade game subscription service. Unlike the cloud games services announced by Google last week in GDC, the Apple version is more like a subscription to the games that are available through the App Store instead of the traditional titles you can play in sets like PlayStation, Xbox or Nintendo Switch (unless, of course, the game is also offered in iOS).

The company did not disclose the subscription fee, but says it will include access to more than 100 games that are exclusive to iOS. You can also play games on all Apple devices, such as the iPhone, iPad, Apple TV and a Mac computer, and the games will be available to play offline.

Apple TV Channels

The new Apple TV update will now include a focus on channels such as HBO, PBS, CBS, Acorn TV and Tastemade, without prompting users to a third-party application. Called Apple TV channels, subscribers can choose which channels they would like to subscribe to and pay for per channel instead of a large, traditional package of cable companies. However, the prices were not shared during the main speech.

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The Apple TV application will receive an update of the channels in May. The application will also hit the Mac in the fall, and will be available through smart TVs, Roku and Amazon Fire TV starting this spring. The support will be expanded to more than 100 countries, but the company did not specify a regional launch timeline.

And also … Apple TV Plus!

In addition to the new channel service for Apple TV, now there is also a Plus package for the original programming. Unfortunately, Apple did not announce many other details besides the name and it will be available in the fall with online and offline viewing. He spent the rest of the time introducing a herd of directors, actors and actresses to help unveil Apple TV Plus, including Oprah Winfrey, Reese Witherspoon, Steven Spielberg, Jason Momoa, Steve Carell, Alfre Woodard, Sesame Street ] Big Bird and Kumail Nanjiani.

Famous people laughed. Famous people forced everyone to participate in a light ASMR. Sara Bareilles appeared and sang.

Ultimately, we did not get any trailer of any of the individual shows that these celebrities came to promote. There will be an original program that includes documentaries about the lives of immigrants in the United States, science fiction about a world where the inhabitants are blind, and a programming for children with characters from Sesame Street . Oprah will have two documentaries that highlight workplace bullying and mental health. I guess we'll see more trailers in the fall.

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