Target issued a recall of 90,000 of its Heyday Lightning cables after it received more than a dozen reports of cables smoking, sparking or igniting, MacRumors reports. According to a dismissal notice issued by the Consumer Product Safety Commission of the United States, there have been two reports of people who suffered burns to their fingers due to the wires, and may also present a danger of discharge.
The withdrawal is bad news for Heyday, Target's first consumer electronics brand. Speaking at Forbes last year, Target's executive vice president and head of marketing, Mark Tritton, said that the "disruptor" brand had been designed and developed internally at the retailer. The recall notice says that the defective Lightning cables were sold since June 2018, the same month that Target launched the Heyday brand.
The USCPSC says that any customer with an affected cable must contact Target to obtain a full refund. The cables are purple, green and blue, have the model number 080 08 8261 and were sold between June 2018 and January of this year.