Eros Now, an OTT (over-the-top) entertainment video platform from South Asia, has announced a collaboration with Microsoft to build a next generation online video platform in Microsoft Azure aimed at its consumers worldwide.
Launched in 2012, Eros Now is an on-demand video entertainment service in South Asia and serves more than 150 million registered users and 18.8 million paid subscribers worldwide. It is owned by Eros International Plc that acquires, co-produces and distributes Indian films in all available formats, such as cinema, television and new digital media.
Eros International Plc was founded in 1977, the same year in VHS videocassette format was released in North America!
A unique partnership for Microsoft in India in the online video space, Eros Now will leverage Microsoft Azure for three areas of technological development:
- Intuitive online video platform: the new platform will provide perfect content delivery for its consumers in all geographies and languages, backed by a robust infrastructure that includes Azure Content Delivery Network (CDN).
- Interactive voice offers: the platform will offer new interactive voice offers for consumers, with Azure artificial intelligence tools, including OTT application video search experiences and voice search of video content in 10 Indian languages.
- Custom recommendation engine: to increase consumer satisfaction and loyalty, Eros will create an engine to offer personalized content recommendations for consumers by leveraging their own user data, combined with Azure AI, analysis, Cloud Data Warehousing solutions and Azure Media Services.
Rishika Lulla Singh, CEO, Eros Digital, said the goal and goal of this collaboration is to ensure that the company becomes the main innovator for the video business and a gold standard for others to follow. Eros Now, which currently has viewers in more than 135 countries, expects to expand into new markets and reach its target of 50 million subscribers over the next three years.
India is one of the fastest growing entertainment and digital media markets worldwide, driven by the growing adoption of the internet that leverages cheaper mobile data. Video streaming is growing rapidly in India, where the market is projected to reach $ 5 billion by 2023, according to a study by The Boston Consulting Group.
According to Anant Maheshwari, president, Microsoft India, AI and intelligent tools in the cloud will be the next drivers of the media business and impact everything from content creation to consumer experience.
Additional reading: Eros Now