Sprint and AT&T settle lawsuit over "blatantly misleading" 5G E logo

AT & T and Sprint settled a lawsuit over AT & T's "Evolution 5G" brand, which Sprint misled customers into believing that their 4G LTE network was a complete 5G network. "We have amicably resolved this issue," an AT & T spokesperson told the Dallas Business Journal that quoted anonymous sources who said that AT & T would continue to use "5G E" in its marketing material.

Earlier this year, AT & T began to show a "5G E" logo on certain improved parts of its LTE network. The phones did not really connect to 5G networks, and the movement was mocking: T-Mobile, Verizon and Sprint criticized the new AT & T logo, with the Sprint CTO saying it was "blatantly misleading to consumers."

One month later, Sprint sued AT & T for false advertising, citing a survey in which more than half of the participants (incorrectly) said that AT & T's 5G E network had speeds comparable to real 5G . This was a bitter pill for Sprint, which is supposedly about a month away from launching its own 5G network. AT & T defended itself from the charges, arguing that it had clearly distinguished the normal 5G term, and that "customers want and deserve to know when they are getting better speeds."

AT & T and Sprint did not immediately respond to a request for comments, and we do not know what the terms of the agreement were. It does not sound like AT & T is changing its practices, and we do not know if it compensated Sprint in any way, or if Sprint essentially simply abandoned the case.

5G is even more promising than the reality for most customers. Verizon has deployed a network in Chicago and Minneapolis, but it is extremely irregular. T-Mobile delayed its main 5G release to the second half of the year, when it will have phones that take advantage of the network. AT & T debuted a true 5G network in December, and is available in 19 cities. But you still can not use it with any phone, just a mobile access point that is not widely available.

Although all the operators have possibly been guilty of exaggerating their 5G progress, however, the introduction of the "5G E" logo was unusually atrocious – and now it seems that AT & T will not go to court for that. [19659008]

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