Spotify is first to 100 million paid subscribers

More than 100 million users worldwide now pay for Spotify Premium, the company announced. Spotify reached the milestone by increasing subscribers paid by 32 percent year on year. Including free subscribers, Spotify now has a total of 217 million monthly active users worldwide. That includes two million Indian users who joined after the company launched its service there in February.

Worldwide, the numbers place Spotify well ahead of Apple Music, its closest competitor, which reportedly had 50 million paid users worldwide in early April. However, according to the Wall Street Journal the music transmission service of Apple in the US. UU Win, with 28 million subscribers, compared to 26 million Spotify. users in total.

Image: Spotify

Spotify's latest earnings also further illuminate the company's podcasting ambitions. The company says it intends to develop a better advertising model for podcasts, which will include better "segmentation, measurement and reporting" capabilities. This suggests that the company plans to develop ways to allow podcast producers to place different ads in a podcast depending on the user. be objective, similar to the advertisements that are reproduced while listening to music with advertising. Spotify recently acquired the podcasting companies Gimlet Media, Anchor and Parcast, and currently offers a quarter of a million podcasting titles on the broadcast platform.

At the end of this quarter, Spotify says it expects to have between 222 and 228 million users. , including between 107 and 110 million paid subscribers. The company also says that voice speakers are a critical area for their growth. Last year, Spotify held a promotion in which they gave away a free Google Home Mini speaker to all family account subscribers. However, the rumored hardware of the company's speakers has not yet materialized.

Spotify continues to lose money despite the growth of its subscribers. The company recorded a loss of € 142 million ($ 158.3 million) for the quarter from January to March, compared to a loss of € 169 million in the same period last year.

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