Sony CEO Kenichiro Yoshida has reaffirmed the company's commitment to its Xperia smart phone business, which is becoming a central part of Sony's entertainment-centric identity.
make our hardware brand sustainable, "Yoshida said in comments published by Reuters." And younger generations no longer watch television, their first point of contact is the smartphone [the]. "
A Despite this, Sony is far from being a major player in the smartphone industry, with only 6.5 million units in the last financial year and an operating loss of 97.1 billion yen ($ 879.4 million). , the company said in the investor's day that it was "out of focus" in all but four markets: Japan, Europe, Hong Kong and Taiwan, regions like Australia and the Middle East will no longer receive much attention.
Yoshida's comments They are particularly noteworthy because during his time as CFO in the position of former CEO Kaz Hirai, he was seen as an instrumental force in the company's efforts to get rid of the unprofitable. n VAIO PC. It is unlikely that Sony make a lot of money through smartphones, but it is clear that the company sees that still occurs as an important element of its brand.