Snap could launch a new game platform for Snapchat next month at the company's Snap Partner Summit in Los Angeles on April 4, according to a report from Cheddar .
Snapchat has dabbled in games before – the company released "Snappables," a set of AR lens games last year – but the new platform (which is said to have the codename "Project Cognac") would be a foray Larger in the game world, and would allow external developers to create games that would live within the Snapchat application.
Snap also bought the Australian gaming studio Prettygreat in January, according to a report from CNET that could hint at a new momentum in the game. In addition, The Information reported in the summer of 2018 that Snap was working on a gaming platform for the fall of that year, which would merge with the report of Cheddar (assuming the program The information reported was delayed a few months).
Tencent – the Chinese technology conglomerate that owns Riot Games and League of Legends as well as the popular WeChat message application – also bought a 12 Percent participation in Snap last year. Tencent said at the time that it was so that he could "explore opportunities for cooperation with the company in the publication of mobile games and in the distribution of news", which also seems to indicate a push towards games for Snap.
As for why Snap would want games on Snapchat, the answer is quite simple: more money and more user participation. Like Facebook Messenger before him, which has included games directly in the application for years, adding games to Snapchat could offer a new source of revenue for Snap developers seeking to place games in the application, from advertisers looking to place ads in games and maybe even shopping in the iPhone and Android game as well. In addition, there is the simple issue of monopolizing people's attention: users who play games in the Snapchat app are not browsing on Instagram.
Snap declined to comment when we contacted regarding the report Cheddar . But if the Snapchat game platform is real, supposedly, we'll find more information on April 4.