Snap goes again in the right direction. The company revealed in its results release today that its daily user base has grown by 4 million people worldwide. Now it has 190 million active daily users, compared to the 186 million people who had been using the platform constantly during the last two quarters. This updated number is still 1 million fewer people than Snapchat's maximum user base since it was made public in 2017, but this is good news for Snap.
Snapchat's CEO, Evan Spiegel, said in prepared comments that the platform reaches more than 13 to 34 years old in the US. UU That to Instagram, but did not give details about why or how suddenly its user base grew. He says that Snapchat reaches 75 percent of those 13 to 34 years old and 90 percent of those 13 to 24 years old.
Snap had a great quarter that involved not only the main product updates, but also the expected launch of its rebuilt Android Snapchat app. The Android application has no changes in the user interface or navigation, but is designed to be faster and with fewer errors. He has been in the works for years and talked about most of the previous revenue calls. Spiegel says that within the first week of update of the application, there was a 6 percent increase in the number of people sending Snaps. This was clearly an essential release and could make the application more attractive to people around the world, especially given that there are billions of Android devices in use.
Last month, Snap also held its first partner summit in Los Angeles, where it showed advertisers, reporters and creators, everything they could do with the platform. He showed that the Snapchat stories would come to Tinder and Houseparty; Instant ads will appear in other developers' applications; is building a video game platform and a list of original programs; and that he developed new AR filters that make the Eiffel Tower vomit the rainbows.
Today and at the summit, Spiegel said that these changes could keep users on the platform for longer and keep them more engaged. With these big changes in the platform and a continuous focus on advertising products, Snap could have a resurgence.