Snap has a new plan for taking over teens’ lives

Snap is a small big factory for the invention of social networks and a lousy business that loses money and executives at a higher rate than any of its peers. Ultimately, if you can remain an independent company depends on two things: invent something that others have more difficult to copy than they have had to date; and building revenue products that can make the company profitable and encourage executives to stay beyond a few months.

At its first membership summit today, Snap tried to divert attention from its post-IPO and future story: one in which Snapchat's stories reach Tinder and Houseparty; Snap ads appear in the applications of other developers; a burgeoning video game platform and a growing list of original programs keep teens engaged with Snapchat for longer; and the Eiffel Tower begins to vomit rainbows.

Overall, Thursday's announcements did little to explain how Snap will find new users, who seem to have stabilized at 186 million people still solid every day. But CEO Evan Spiegel did describe effectively how Snap can capture more time and attention from its users. Snap reaches 75 percent of people aged 13 to 34, Spiegel said on stage on Thursday, and 90 percent of those aged 13 to 24. Spiegel's best argument for those who doubt is that, however important Facebook is, as it prepares to turn towards privacy, Snap still has the future.

For its first major public event, Snap did everything possible. The company built a small temporary village in a Hollywood studio, a place that underlined the company's ties to the entertainment industry, and distinguished the event from the Silicon Valley cookie development conferences. (The event was held on the lot where "The social network" was filmed, as Alex Heath points out .) Art installations encouraged visitors to take pictures, and augmented reality lenses led the buildings of the study to Virtual life . If he broke someone's badge, his Bitmoji would get up and say hello.

The main presentation began on time, with dramatic music coming to a crescendo on an introduction spoken by the pioneer of radio and television David Sarnoff. When the music reached its peak, the stage turned yellow and Spiegel went to applaud. None of that was necessary, but everything looked very good, and the ability to achieve something cool tends to be underestimated in applications where older people spend most of our time.

For the next 40 minutes, Spiegel and a small handful of executives exposed their ads. (I imagine it was exciting for them to be able to address a large group in public without having to wield a purple geode in the shape of a heart). Afterwards, the developers were invited to the adjacent sound stages to learn more about the various new tools that Snap was creating. available for them I ate bulgogi bao buns, I took a selfie with a person in the Snapchat ghost and tried to keep my composure when Cindy Crawford approached, looking like a billion dollars as usual.

I also tried to assess the mood of the developers. News of the day. In general, all the people I spoke with seemed intrigued by Snap ads, even if they were relatively uncommitted. A woman who works in augmented reality told me that Snap's tools are good, but that each AR platform is basically the same, and where you decide to build your filters is largely a matter of personal preference. Two founders I spoke with, who created stickers for their users to share content with Snap, were hoping that it would help them create a younger audience. A Snap employee told me about his work with pride, then approached a venture capitalist I know and mentioned that he might be looking for a new job in a few months.

But if we have not learned anything else, it's that the ideas The incubations in Snap have a way of taking over the entire social media industry. On stage, Spiegel showed a slide that marked the company's contributions to social networks: ephemeral messages, vertical videos, stories, AR lenses, a real-time map of his friends' locations and personalized Bitmoji avatars. I do not know if the Snap version of the games (live, multiplayer, augmented with voice and text chat) will turn out to be a winning formula. But if it is, I know we will see it everywhere.

One of my main frustrations about Snap is that we hear very little about Spiegel, who despite his faults as a manager is still one of the main thinkers of social applications. Your view of the world always seems to be about 30 degrees away from the others, and your betting record is good. "The Internet started as a military research project," he said on stage on Thursday. "It's just not our natural habitat." With Snap, he said, he hoped to "combine the superpowers of technology with the best of humanity, things like friendship, compassion, creativity, generosity and love." It is easy to imagine the Silicon Valley parody of a speech like that, but at the moment I believed it.

Democracy

Facebook Google will testify before Congress on the spread of white nationalism

Tony Romm returns to Congress on Tuesday, reports:

The hearing scheduled for April 9 by the House Judiciary Committee Representatives try to investigate the impact that white nationalist groups have on American Communities and the propagation of the ideology of white identity, "the panel announced Wednesday, along with" what social media companies can do "to stop the spread of extremist content on the web.

Interview with Facebook CEO Mark Zuckerberg

George Stephanopoulos discovered in the most difficult way that CEOs of technology companies simply do not say much when interviewing them.

Australia approves the law to punish social media companies for violent publications

What I covered yesterday happened in Australia, c Reando penal sanctions for technological platforms that contain violent content. How will Facebook respond? (Note that the UK is already considering a similar bill).

Australian election: Facebook restricts ads & # 39; politicians & # 39; but resists greater transparency

And speaking of Australia, Facebook is bringing its electoral integrity initiatives there, the company announced today:

Facebook has announced that it will restrict "political" ads from being purchased by non-Australians during the election campaign, but will not launch other key characteristics of political advertising transparency used in other countries until after the election.

In a blog post published on Friday, Mia Garlick, policy director of Facebook Australia, detailed the company's plans to combat misinformation and foreign interference during Australia's election campaign.

Twitter stops blocking the French government's advertising campaign

Somehow, a Twitter policy aimed at protecting against the spread of false news meant that the French government could not buy sponsored publications. I encourage people to vote, which is the most perfect Twitter story I've heard on DAYS:

Twitter said on Thursday that it has stopped blocking the French government announcements that ask people to vote after it was criticized by the authorities for being too enthusiastic in the application a law aimed at banning false news.

The social media company modified its policy after executives met with officials of the French government, saying that it has now decided to authorize such announcements "after many exchanges".

Discovering the hidden Twitter amplification

Andy Patel, from the security company F-Secure, has a good data visualization of some suspicious activity on Twitter. It still seems trivially easy to play with Twitter's amplification systems and create the impression that the ideas on the right are more popular than they are.

Elsewhere

Facebook's ad algorithm is a machine of race and gender stereotypes, suggests a new study [19659030] Sam Biddle covers new research from Northeastern University, University of Southern California and the group public interest defense Upturn. Suggests that Facebook's advertising algorithm has disturbing biases:

In one part of the study, researchers published ads for a wide variety of job offers in North Carolina, from janitors to nurses and lawyers, with no other options for demographic goals . . All other things being equal, the study found that "Facebook delivered our job advertisements in the timber industry to an audience that was 72% white and 90% men, supermarket cashiers to an audience of 85% women and jobs with taxi companies to a black audience of 75%, even though the target audience we specified was identical for all the ads. " Listings of "artificial intelligence developers" also appeared blank, while lists for secretarial work overwhelmingly reached female Facebook users. [19659032] Although Facebook does not allow advertisers to see the racial makeup of an ad's viewers, the researchers said they could reliably infer these numbers by cross-referencing the indicators provided by Facebook, particularly the regions where users live, that In some states it can be cross-referenced with the race data contained in voter registration records.

Facebook is partnering with a large UK newspaper to publish sponsored articles by minimizing & # 39; Tecnofears & # 39; and praising the company

Rob Price finds that Facebook has a strong sponsored content program in the United Kingdom. (My favorite publication of the series would definitely be "Technophobia: why techniques have dominated the story".)

Amazon cloud storage dilemma exposed in the latest Facebook leak

Matt Day and Sarah Frier report that a security researcher tried to get Amazon to remove a giant and unsecured group of Facebook user data from the AWS servers for weeks. But Amazon ignored it.

Creators find their second act with YouTube – as employees

Megan Farokhmanesh profiles YouTubers who stop making videos and go to work for companies:

Kovalakides' transition to the corporate world of YouTube has allowed him to better understand the struggles that creators face. Revenue is a goal in constant motion, unlike the reliable pay check of a YouTube employee. Getting online online every day can be an exhausting emotional journey. "I try to convey the experience of that to YouTube, the company, as much as I can," he says. The company can have an adverse role with its creators, who feel that the impact of the platform changes more acutely than any other person. "I try to make it clear to people that [changes to YouTube] could affect people's careers, lives and jobs, since they are at the top of our YouTube business, if we make a slight change, they will feel it under their feet" .

Part of YouTube's strategy has been to put its own employees in front of the camera. According to Kovalakides, there has always been "a bit of paranoia" about what YouTube employees can say to creators. Channels like Creator Insider are working to strengthen that relationship. It started about two years ago with an internal conversation between employees who knew their own platform first-hand. If YouTube employees wanted to understand what it meant to be a creator, they would have to use their own product.

The seat psychologist who tagged YouTube

Angela Chen describes Chris Boutté, who made a popular channel grow by making Psychological Analysis Chair of other YouTube users without his permission. I can understand why this channel is successful and also, oh my God, can you even imagine it? "

The more a channel grows, the more it attracts criticism, and Boutté found himself at the center of the controversy in January. Then, the YouTube personality, Trisha Paytas, posted a video criticizing Boutté for having made so many videos about her, including speculation about whether she should be in a relationship with fellow YouTuber Jason Nash. "He makes me so angry, he makes a lot of videos about me, Jason and our relationship, like he's a relationship expert," says Paytas in the video. "He makes judgments just by looking at our videos … He behaves like an expert, is honest and honestly unhealthy."

Other YouTubers, such as Dustin Dailey, Ashlye Kyle and Viewers Voice, published similar critical videos. According to his critics, Boutté, who does not have a professional license, is directing a gossip channel disguised as a defense of mental health and taking advantage of the drama of other people's personal lives. (All of these YouTubers declined to comment for this article). Although Boutté has made his videos about Paytas private, the controversy brings a classic ethical dilemma about mental health in the digital realm and reveals the challenges of finding an adequate way to combine mental health. , education, and making money on a largely unregulated platform.

Releases

The WhatsApp Business application reaches the iPhone

Now you can do WhatsApp business on your iPhone, if you have a business.

Take [19659049] Terrible New Law of Australia ($)

Ben Thompson says that Australia's action to force technology companies to detect violent content before it is published will lead to a chilling speech: [19659048] The hidden victims of too broad a regulation focused on Companies like YouTube and Facebook are all the infrastructure providers that make possible sites like Stratechery. Any hosting provider with a brain, or email service or message board or anything that hosts user content, it would be smart to simply block Australia completely. This law is a disaster, and a reminder that technology companies owe it to the Internet to put their houses in order before everything becomes much, much worse.

The Incredible Shrinking Apple

Farhad Manjoo wonders why Apple is not doing it. more to address the big social problems that emanate from the iPhone:

Throughout Apple, the digital world is burning. Indirectly, Apple's devices are implicated in the increase of misinformation and distraction, the erosion of privacy and the breakdown of democracy. None of these big problems is Apple's fault, but given its centrality to the business, Apple has the ability and means to mitigate them. But instead of rising to the moment pushing a fundamentally new and more secure vision of the future, Apple is shrinking.

And finally …

Instagram Influencers are destroying public lands. Meet the anonymous account trying to stop them

Anna Merlan interviews the man behind Public Lands Hate You, an Instagram account that embarrasses influencers for making sponsored content on public lands:

The photo that really gave me more Information about the influencers' path, specifically, and sponsored publications, was a girl in the midst of poppies holding a can of Campbell's soup. I'm like: who the hell thinks it's a great idea to take a plastic soup jar, hold a can and say, "This is a great walk, everyone should buy some Campbell soup"? You have to be out of your mind.

That's what pushed me to the limit.

If hiking is part of your weekend plans, please leave the soup at home.

Talk to me [19659062] Send me suggestions, comments, questions and comments: [email protected] (My Snapchat name is shredded).

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