Dame is suing public transport in New York, which refused to advertise for subway ads for women-oriented sex toys.
The Metropolitan Transportation Authority in New York filed a lawsuit today in which it regularly approved gender-focused advertising. Recent Hims and Roman ads for erectile dysfunction, posters for the Museum of Sex, PREP for the New York City Department of Health and promoting condoms. Dame said the denial of sex toy advertising is rooted in sex discrimination and is the result of the MTA's "shame about public recognition of sexual pleasure."
Sex toy companies do not look at the faces of other companies in the sexual wellness field. They have limited places to run online ads (Facebook is forbidden and other ad platforms are limiting images), and the payment processor may not handle transactions because the brand may look bad.
Women-oriented sex toy companies often deteriorate. Earlier this year, Lora DiCarlo, a woman-run sex-toy company, was awarded a waiver by the Consumer Technology Association, and a few other sex-focused companies announced at the Consumer Electronics Show Forbidden. floor. Following extensive rebellion, the CTA said it restored Lora DiCarlo's award in a matter of months and will review policy around sex toys.
Lora DiCarlo and Dame turned their rejection into their promotional campaign because they could not promote themselves through the existing routes. Dame's litigation reads like a story to share and digest, not a concise legal document that can quickly resolve an urgent legal violation.
Dame has previously experienced a rejection of the product. The company launched its first product through a crowdfunding campaign, but at that time, Kickstarter, which prohibited sex toys, was not available. Instead, I went to Indiegogo and raised more than $ 575,000. Dame eventually launched the first sex toy campaign on the platform, which cost nearly $ 40,000 when Kickstarter lifted the ban.
Dame reflects Victorian reflection on the MTA's ads and has a negative impact on women. It distinguishes between approved ads that can activate women's sexual activity through drugs that increase sexual desire and their own rejected ads that emphasize enjoyment through sexual activity. According to the DTA, because the MTA is a public educational institution, the MTA's actions constitute censorship in accordance with Article 1 of the Constitution.
Declined ads include pictures of sex toys, "you come first", "need a rider", "get extra help" and "only 4% of women riders can get off the train There is. "The MTA refused to advertise that the place for sexually oriented businesses has long been prohibited by the MTA's advertising standards." We shared with the MTA.
New York's subway consists of 5.6 million riders each week It's the best place your company can introduce to potential customers.It has been accused several times before deciding to advertise frequently, because it shows frequent advertisements of fashionable direct consumer companies such as Away, Quip and Brooklinen.Any years ago, Thinx promoted underwear designed with "shorthand." The rejection was handled extensively and the MTA later reversed course.