SEO Essentials For Web Designers

Let’s talk about the connection between design and promotion, optimization as part of the development process, and factors in site ranking by search engines. We will also discuss some common mistakes.
What is SEO friendly and responsive design, and how to create an effective website? What is SEO web design and what are the characteristics of its development? The best tips are especially for you.

Why does a site need a proper design?

First, good SEO website design doesn’t just involve pretty shades and colors. It is mainly practical: a user quickly finds the information he needs. You don’t have to work hard for this like you do on the math test. It allows to obtain consumer feedback and identify growth points. Acquiring backlinks is also important to tell users more about your business. So choose dofollow backlinks and buy here.

What to check first

Depending on the initial data of the project, most often an individual approach is used, forming its SEO promotion design strategy.
There is a base of specific elements and technical indicators of the site, which should be paid attention to during its design. That is, by implementing certain things, the designer can do something useful to rank the site in search engines.


How is all the information about the company and the services/products distributed on the pages of the site? Is it convenient to browse sections to determine where exactly what the user came to the site for is hidden?
In development, the site structure should determine the level of pages that are nested based on their importance to one another.
Separately, we must pay attention to the technical implementation of the nesting formation. Ideally, page URLs should fully follow the hierarchy of the navigation string. But unfortunately, that’s when all the internal pages of the site have the same level of nesting, which is not the best option.


The fundamental element of navigation is a menu. It visually reflects the structure of the site and helps users quickly move between sections. Therefore, it must be accessible from all pages and contain links to all main sections.
In addition to the menu, the navigation can include elements such as “breadcrumbs”, filters and product classification, blocks of links to similar materials or products, etc. Anything that helps the user quickly get the information he needs.


Content is the foundation of search engine promotion; determining the optimal amount and variation in landing pages is difficult. Updating the pages of your site requires the analysis discussed above. Also, use automatic software for backlinks.


To begin with, the titles of the pages must be. There are many rules:
1. One main H1 headline per page. With the main phrase or word that describes the essence.
2. You must respect the hierarchy of headings. For example, never place H1 below the H2 heading.
3. Titles apply to content. Cross-site elements should be styled through CSS styles but not through H headers.
4. You should also think about graphics and images, to make your pages more interesting for potential clients, use to make creative and original photos.
5. In general, regarding the layout of the pages, these same rules are provided for in typography laws. But experience shows that for some reason the technical implementation stage is not always possible.

page architecture

We are talking about the compositional arrangement of the main elements of each page. Depending on the objectives, it is necessary to determine the priority of each component and put the accents.

Page load speed

This technical indicator is becoming more and more vital for search engines and directly affects the position of the site. Therefore, it is already possible to call it an independent ranking factor.
The main principle: you need to implement the visual and functional elements of the site so that they have as little load as possible. For the user, it is crucial for the first impression of the site, and a long load can significantly undermine it (optimal page load time) does not exceed two seconds.

Mobile/responsive version of the site

After Google 2018 introduced mobile-first indexing, which gives preference to the mobile version of the site, the question of the feasibility of a responsive version faded away on its own. This innovation did not come from nowhere. Search engines did not impose it for nothing to do. Two years ago, 50% of the audience in some countries used the Internet through cell phones. Therefore, the site should be equally good at solving the problems of desktop and mobile users, i.e. all elements implemented above with a focus on users of different devices.

What else is related to SEO and design

Search algorithms are improving thanks to machine learning. So the site must not only be relevant to search queries, but it must match the user experience and UX. That is, trust that the user experience is understandable and valuable to him. The user experience is many metrics, its complexity, which affects the duration of a click, the speed of scrolling and other parameters of the user’s interaction with the site. For these metrics to be positive, you need to design sites that are user-friendly.

Often, SEO for web developers is linearly aligned with the home page positioned as the first stage. Internal pages initiate a significant portion of organic traffic. SEO allows you to consider the real scenarios of user interaction with the site, which positively affects the performance of the project’s behavior. It will have a favorable effect on your further promotion.

A UX expert is rarely involved in a website redesign. In such a situation, a competent SEO expert is probably the only expert who can help you design an effective website. He owns the data on the real solutions of the competitors because the top sites, of the highest quality, meet the needs of the user. So today SEO is more about UX i.e. how to make a website attractive to users and build its information architecture rather than just the right tags.


The use of design is an effective marketing tool. However, your design should be based on the needs of the user and the requirements of the main source of traffic: search engines. The collaboration between designers and SEO specialists must be complementary at each stage of development from the beginning.

This post was last updated on: August 2, 2022


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