Before CES, Samsung announced that The Frame and Serif, one of the most sophisticated 4K TVs, will be updated soon. These are lifestyle pieces that reconsider what people need to see and reproduce on TV. They do not offer Samsung's best photo performance – it's still reserved for the proper QLED lineup – but they are definitely good at attracting conversations at home.
The frame is being upgraded to an enhanced version of the previous two iterations. The 2019 model features Samsung's quantum dot display technology for a wider HDR color palette. In addition to offering better photos, The Frame is now available in a new 49-inch size. (The last edition came in 43-inch, 55-inch, and 65-inch sizes.) Samsung markets A frame for people who prefer TV rather than the center of living room TV. It blends in with your decor and looks like a frame of art when the TV is off. In Art mode, the frame looks more natural on the screen in accordance with the room lighting. You can create your favorite screensaver playlists by selecting from hundreds of artworks from several museums. $ 4.99 per month is required to join the Art Store.
Samsung claims this type of super large design is important to the millennial generation, claiming The Frame is "very successful". It is the product that surpasses the QLED model in the mind of consumers who take the most style.
Like the 2018 set, the 2019 frame includes Samsung's One Connect box, which disconnects all major connectivity ports (HDMI, power, etc.) from the main TV and connects everything to the frame via a single cable. And Bixby is built in.
The Serif goes further with design statement than The Frame. According to Samsung executives in a recent media briefing, "It does not look like TV" is TV. There is a shelf at the top. The fabric lid hides the port selection on the back. In 2019, Samsung plans to offer three display sizes of 43 inches, 49 inches and 55 inches. Do not be confused with OLED using Samsung's QLED technology.