Ricoh’s GRIII camera is just tiny and powerful enough to survive the smartphone age

Point-and-shoot cameras have no controversy when they say they are endangered gadgets. I was in a camera exhibition like Photokina, but I still saw some examples. However, most companies are now focusing on creating more powerful and powerful full-frame shooters. Except for Ricoh. One of the competitors in the photography market, Ricoh's most iconic product is the GR series, a high-end point-and-shoot camera, and the Photokina 2018 introduced the next generation in the form of Ricoh GRIII. It will be released in early next year.

The GR series was discovered by Ricoh at the Photokina booth when the Ricoh GR 1 film camera was launched until 1996. The new GRIII was the 11th and there have been 10 repetitions in the design since then. What sets Hyundai Digital GR apart from its competitors is the combination of a serious APS-C size sensor and a casual point-and-shoot. Today, Ricoh GRII is one of the most beloved street photography cameras. The size is consistently excellent, like Google Pixel 2, which continues to praise.

  Ricoh GRIII

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Ricoh GRIII (top) and GRII

I used the new GRIII as a GRII And compared the differences. It is subtle but inconspicuous. The new camera is narrower and thinner than its predecessor and maintains the same design and aesthetics. Ricoh's most dramatic choice is to remove the built-in flash to get a more compact size. I would argue that the GRIII is significantly more pocketed than GRII and worth it. But many people think they will lose versatility.

Ricoh ran the GRIII's physical interface and added control wheels around the shortcuts. The back is a helpful tweak. There is also a different image processing engine with an image sensor that jumps from a lens, 16 megapixels to 24 megapixels. The company says it will compensate for the lack of built-in flash with much improved high ISO performance. So it's basically a different camera that looks and acts like a GR.

Since I tried to recall it in 2013, I was a GR camera fan of Ricoh, but for no particular reason, I never shot it myself. No zoom. The f / 2.8 lens of the GRIII is definitely nice, but it is fixed and has no zoom. Considering that Ricoh charges hundreds of dollars / euros / pounds for the GR Shooter, you really need to make sure it fits your needs before investing in one. Then again, using a smartphone camera with Google's Pixel phone became much more convenient for life without a zoom lens. As a result, I became more interested in the upcoming Ricoh GRIII.

The model we saw at Photokina is too fast to actually test because it is too quick to boot, but the reduced dimensions are appropriate. Built-in powerful sensor – this point-shoot line lets you dig deep into the era of smartphones.

Vlad Savov / The Verge Photos

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