Google wants to be inside your home. He wants to sell cameras, alarm systems and voice aids so that his life, and perhaps his targeted advertising business, is much easier. But there's a problem. People do not necessarily trust large technology companies or their smart screens equipped with cameras at this time.
And while Google may not have had a Cambridge Analytica-level scandal in its hands, a couple of recent incidents with its Nest division may have led to Pause of buyers: a series of digital thefts in which Nest cameras allow strangers throwing false nuclear bomb threats and spying on babies over the Internet (without exaggerating), and revealing that the Nest Secure alarm system had a secret microphone that buyers never knew. .
So today, when Google announced that it is going to sell a device that is not so different from the Facebook Portal, the majority of all reviews asked if they should really invite a Facebook camera to their home, Google also decided to take public possession of the privacy in the future.
As we discovered in our interview with Google Nest leader Richi Chandra, Google has created a simple English privacy commitment set. ments And although Google did not actually share them during today's Google I / O presentation, they are now available for you to read on the web.
Here is the high level overview:
We will explain our sensors and how they work. The technical specifications of our connected home devices will show all the audio, video and environmental sensors and activity sensors, whether they are enabled or not. And you can find the types of data that these sensors collect and how that data is used in various functions on our dedicated help center page.
We will explain how to use your video sequences, audio recordings and sensor readings from the home environment. We offer useful features and services, and our commitment to how we will keep this data separate from advertising and personalization of ads.
We will explain how you can control and manage your data, how to provide you with the ability to access, review and delete audio and video stored with your Google account at any time.
But the complete document is much more specific than that. And, surprisingly, some of the promises are not the typical unimportant legal ones one might expect. Some are totally unambiguous. Some of them are against the grain, as Nest no longer allows you to turn off the recording light of your camera.
"Your home is a special place, it's where you can decide who to invite, it's the place to share family recipes and see babies take the first steps, you want to trust the things you bring to your home. to gain that confidence, "says Google.
I have a real and genuine question for you, especially if you finish reading the whole thing. Does this reassure you? Are you more willing or interested in placing a camera with the Google brand in your home?
Personally, I am of two minds. A part of me is impressed by the simple language and by Google's willingness to sacrifice the public relations air gap by adding its own name to the Nest division. (Now it's Google Nest). I already have cameras in my house that I do not necessarily trust, or that do not work the way I like them, and I could be in the market for new ones.
But part I am concerned that it is just a shrewd marketing campaign, a way to eliminate previous concerns under the rug and that Google can change its mind and policy at any time.
You can read the full privacy promise of Google Nest here.