Privacy has always been a big part of Apple's marketing discourse, and the company is taking that point home once again in its latest iPhone ad, which boldly states "Privacy." That's iPhone ", through MacRumors .
"If privacy is important in your life, you should care about the phone your life is in," says the commercial, as he flips through a wide range of privacy-related scenarios, including "stay away" signals. , people who avoid spies. in the diners, window locks, curtains and padlocks.
It's a similar approach to the huge poster that Apple bought at CES 2019 earlier this year, declaring that" What happens on your iPhone stays on your iPhone ", in a veil to competitors like Google that they presented right across the street.
Of course, the new impetus for advertising centered on Apple's privacy should also be considered, only a few weeks after the news of a major error of FaceTime that would allow anyone to hear the calls made through the Apple platform The incident has already been fixed, but without a doubt it was a black eye for the company, one that Apple seems to be eager to leave behind with this new campaign that seeks to reinforce privacy and that remains a high priority.