Pizza Hut is testing plant-based ‘Incogmeato’ sausage toppings and round boxes

Pizza Hut is cautiously testing the trend of plant-based meat, starting with a new garden specialty Pizza that is completed with the Italian sausage "Incogmeato" from MorningStar Farm, which will only be available for one day at A Phoenix location. The pizza will also be served in a round pizza box, which is industrially compostable and interlocks with other boxes for added stability. After the event, the company says it will look for more ways to deploy the box more widely in the future.

The round box was developed in partnership with Zume, an automated pizza delivery startup with a focus on sustainable practices. Compared to a normal square pizza box, the round box uses less general packaging. "This revolutionary round box, the result of a two-year trip, is the most innovative package we have launched to date," said Nicolas Burquier, head of operations and customer service at Pizza Hut. "The round box was designed to make our products taste even better, offering hotter and crunchy pizzas."

Pizza boxes have always been square since it is cheaper to produce, since they can be made from a single sheet of cardboard. But that has not prevented people from trying to innovate. In 2004, an inventor named John Harvey created a round pizza box called Presseal, which he never realized. And in 2010, Apple patented a round pizza box, which has been used in its employees' cafeteria since then.

Fast food companies like Burger King and KFC have been working with new companies such as Beyond Meat and Impossible Foods to release fake meat versions of popular menu items, such as Beyond Fried Chicken and Impossible Whopper. Pizza Pizza from Pizza Hut's Garden uses the Incogmeato Italian sausage from MorningStar Farms, which the parent company Kellogg launched last month. Made from soy without GMO, it also bleeds like real meat like the products of its competitors.

If you are interested in trying the limited edition Incogmeato pizza, you can go to Phoenix Pizza Hut at 3602 E. Thomas Rd. On October 23 at 11 a.m. MT. The Garden Specialty Pizza and the round pizza box will cost $ 10, and all proceeds will go to Arizona Forward, a Phoenix-based sustainability nonprofit organization.

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