OnePlus TV: what do we want to see?

You probably know OnePlus as China's fast-growing smartphone brand, which found a large number of followers for manufacturing high-specification phones that still manage to drastically reduce the increasingly astronomical price of the competition (we're looking at you , iPhone XS Max). But do you know about OnePlus TV?

UPDATE: We now have an official name for OnePlus TV, which will be called … OnePlus TV. It's a slight disappointment after the name competition (more on that below), although the dripping of the official announcements compensates for the hope that we won't have to wait too long for the set to arrive.

OnePlus is now looking to repeat the trick with a new smart TV, which will come out sometime in 2020. It will be launched first in India and China, with four different model sizes, from a 43-inch TV to a massive screen of 75 inches, with the possibility of a wider global deployment sometime later

There is talk of a Bluetooth remote control, instead of infrared, which could spell some interesting connectivity options for the set, but what exactly is the OnePlus TV and what will it do differently from the competition?

Cut to the hunt

  • What is it? The first smart TV from smartphone maker OnePlus
  • When does it come out? At some point in 2020
  • Where will it be launched? China and India confirmed, although Western markets are a big perhaps
  • How much will it cost? Knowing OnePlus, it will be a mid-range price, but neither will it be sold below

  OnePlus 6

The OnePlus 6 was one of the best mid-range phones of 2018

OnePlus TV release date [19659016] When will OnePlus TV be launched? First we think it could happen as soon as 2019, although 2020 now seems more likely.

In an interview with the India Economic Times newspaper, OnePlus CEO Pete Lau stated that there was currently no official deadline for launch, although 2020 was the approximate plan.

Lau added: "India will be one of the first markets to obtain the OnePlus TV. It will be available through Amazon. We have not yet set a deadline, since we want it to be the best there is."

No There is confirmation in the western markets, then, although a wider global launch beyond Asia will probably depend on how much the product buzz goes out to the market.

  Smart TV

Price of OnePlus TV

There are still no prices for OnePlus TV, or whatever they call it, but OnePlus's strategy in the smartphone market has been to offer high-end products that undermine the competition at approximately 20-30% of the price. 19659007] The final price could be in the range of $ 600 / £ 500 to $ 1,000 / £ 800, depending on who OnePlus decides to block the horns with, but it would surprise us to get out of those margins. It is probably a safe bet to say that it will not be cheaper than the OnePlus 6 phone ($ 529 / £ 469), but it is difficult to predict with so little information to continue.

In the Economic Times interview, CEO Pete Lau said he expected "an iconic killer, as we do with smartphones, at a very competitive price [sic]".

OnePlus TV: what's in a name?

The CEO of OnePlus, Pete Lau, first announced the set in a blog post on the official OnePlus forum, instead of a striking launch event, according to the brand's customer-centric perspective.

A follow-up post a few days later invited forum members to suggest names for the new television, with 10 finalists getting a free pair of OnePlus Bullets Wireless for their suggestions (listed below).

OnePlus was careful to point out that "the OnePlus team is not required to use any suggestions submitted to this contest", although a winner (listed below) will be rewarded with a OnePlus TV and a luxurious hotel stay for the first launch event of the set.

Of course, we now know that OnePlus TV will be officially called as everyone called it anyway: OnePlus TV.

OnePlus TV: what we want to see

A medium television set

Do you remember when the 40 "screens seemed excessive? Today's TV market is moving towards screens every time larger than 55 "and 65", even when the average home becomes smaller.

If OnePlus could offer a well-made 40 "TV that spared no resolution or intelligent functions, making it a modern set that Consumers can really fit in their living rooms, we could see it making a stir.

  4K TV

4K screen

4K is the buzzword of the moment, and not matching that resolution would make OnePlus TV a difficult sale. We assume that OnePlus is looking for a medium quality 4K TV, one that does not attempt to compete with the large-screen OLED precursors, but also does not conform to a low resolution.

That elegant OnePlus design, at a decent price

The success of the OnePlus smartphone range has been in its ability to remain accessible compared to the competition, even if the company has moved more towards high-end devices in recent years.

And only equally important, OnePlus phones look good . The smart TV should offer an elegant design to stand out and be sold as a lifestyle element as much as it does as a television. Maybe take a look at the realm of smartphones with some more imaginative color options (such as a limited edition red TV)?

An outstanding smart TV platform

Since the OnePlus smartphone range runs on the Android operating system, it is not surprising that OnePlus TV will run on the Android Smart TV platform. A list of Bluetooth SIG strangely describes the set as a "unique Android TV", so we hope to see some unusual features, possible based on a Bluetooth-enabled remote control and smartphone connectivity.

Google no Generally, it does not allow third-party alterations in your Android operating system, so it will be interesting to see if OnePlus has had an exception, or what it can include without changing the base software on the TV.

  Android TV [19659044] There are many advantages for Android TV, as it is a widely used platform that comes with Chromecast and, therefore, a large number of integrated streaming services. </p>
<p>  But it is also prone to software errors and what we really want to see on a OnePlus TV is a fluid user experience, worth more than all quantum dots <u> </u>  in the world. </p>
<p><strong>  A connected service </strong> </p>
<p>  We hope that the OnePlus TV would find smart ways to connect to phones: use your phone as an emote stand, have a smartphone application to browse the TV guide or browse the <u> Netflix </u> catalog and easily stream videos and images to the set. </p>
<p>  With the smart home sector bigger than ever, it would be really surprising not to see the likes of Alexa and Google Assistant integrated from the start, allowing you to connect to other devices in the home with ease. </p>
<p>  We will be attentive to the announcement of OnePlus TV in the coming months, so stay tuned, if we are sure of something it is that this will be one to watch. </p>
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