OnePlus is paying for Robert Downey Jr. ads instead of waterproof certification

New box office records with Avengers: Endgame Robert Downey Jr. has returned to his hobby of promoting smartphones, this time by entering into an agreement with OnePlus. The Chinese company tells The Verge that it intends to use the face of the famous actor in Asia, with his home country and India as focal points. Downey Jr. has signaled his excitement with a photo on his Weibo page, with a sky blue McLaren, the OnePlus 7 Pro and a combo of suits plus sneakers.

OnePlus has always promoted its commitment to get its users and Abanica the highest possible specifications at the lowest possible price. That's why, according to the company, you're not wasting money getting the IP certification of your phones for water resistance. And yet, with each successive generation of increasingly expensive OnePlus phones, and now recruiting one of the most expensive Hollywood names to simply pose with their devices, OnePlus can no longer maintain that 100 percent commitment facade to give to consumers the highest value for their

Six years ago, HTC paid Robert Downey Jr. $ 12 million for a two-year global marketing campaign. Although OnePlus's current agreement with the actor is limited to the Asian region, it has now surely grown proportionally more expensive after leading a series of highly successful films Avengers (his face is also the largest End of game theatrical poster). The Marvel superhero franchise has been hugely popular in China, and getting your star marquee behind any local brand can be considered a big marketing blow. Then, again, Downey Jr. did nothing to help people with HTC's difficulties, so OnePlus will have to make sure to maintain the high level that it has established with OnePlus 7 Pro.


oneplus is paying for robert downey jr ads instead of waterproof certification

Photo: Robert Downey Jr. (Weibo)

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