August has been a pretty wild month for Ninja. At the beginning of the month, the popular video game mega-streamer jumped from Twitch to Microsoft's Mixer platform and quickly gained more than a million followers. Soon after, Ninja launched his own book on games and life that is now widely available in major online and offline libraries.
Now, not even a month later, Ninja has reached two million followers on Mixer, which he announced on his Twitter account today.
Today we have reached 2 million followers in @WatchMixer in less than a month! Absolutely out of this world. My goal in the mixer is not to get more viewers than everyone else, but to try to lift as many streamers with me and attract as much attention to this amazing platform as possible.
– Ninja (@Ninja) August 29, 2019
Also this week, Ninja reached a fairly important agreement with Adidas, making it the first video game transmitter to sign such an association. In addition to promoting the Adidas brand, a range of Adidas sportswear with the Ninja theme has also been launched.
Thank you @Ninja for this very impressive package with @adidasoriginals ! ! We joke a lot among us, but you are the best person I have ever met in the games! Thank you for thinking of me when sending this, I love you friend 🖤 pic.twitter.com/zpK9nPRLKd
– TSM Reverse2k (@ Reverse2k_) August 29, 2019
Ninja promoted his collaboration with Adidas through a new commercial and as a guest protagonist of an episode of the Adidas online interview series. You can see both below.
Without shortcuts. Only long days. Never let anyone tell you that you cannot achieve your dreams.
Choose your path. Dedicate the TIME.
I am humble and excited to officially announce my association with @adidasoriginals
. https://t.co/B42gK4AoF5[19459015-24#createdwithadidas[19659012verthepictwittercom/PdAKnCflCD[19459007[[19659003-24—Ninja(@Ninja) August 27, 2019
19659003] In other Ninja news, the transmitter began broadcasting the Microsoft-owned Minecraft video game on Mixer for the first time this week. However, this did not seem to be a promotion paid for by Microsoft, since Ninja simply seemed to want a break from playing Fortnite, which had been frustrating him after some changes were made to him in a recent update.
Transmitting some Fortnite: D My only goal … Don't die for the turbo build nerf. https://t.co/lvn9KBjEYq[19659003-24—Ninja(@Ninja) August 28, 2019
Minecraft is also a popular game to stream on Twitch and Mixer and often lands on top of Most of us watched video games on both platforms. However, this does not mean that Microsoft will not use Ninja to promote games in the future. It's almost a guarantee that it will be part of Microsoft's promotional strategy for the next Halo video game and the launch of the Xbox console.
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Further reading: Microsoft, Mixer