Ninja Watch: Mixer streamer scores Adidas deal, gets 2 million followers, and streams some Minecraft

  Ninja streamer mixer in Adidas announcement

August has been a pretty wild month for Ninja. At the beginning of the month, the popular video game mega-streamer jumped from Twitch to Microsoft's Mixer platform and quickly gained more than a million followers. Soon after, Ninja launched his own book on games and life that is now widely available in major online and offline libraries.

Now, not even a month later, Ninja has reached two million followers on Mixer, which he announced on his Twitter account today.

Also this week, Ninja reached a fairly important agreement with Adidas, making it the first video game transmitter to sign such an association. In addition to promoting the Adidas brand, a range of Adidas sportswear with the Ninja theme has also been launched.

Ninja promoted his collaboration with Adidas through a new commercial and as a guest protagonist of an episode of the Adidas online interview series. You can see both below.

19659003] In other Ninja news, the transmitter began broadcasting the Microsoft-owned Minecraft video game on Mixer for the first time this week. However, this did not seem to be a promotion paid for by Microsoft, since Ninja simply seemed to want a break from playing Fortnite, which had been frustrating him after some changes were made to him in a recent update.

Minecraft is also a popular game to stream on Twitch and Mixer and often lands on top of Most of us watched video games on both platforms. However, this does not mean that Microsoft will not use Ninja to promote games in the future. It's almost a guarantee that it will be part of Microsoft's promotional strategy for the next Halo video game and the launch of the Xbox console.

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Further reading: Microsoft, Mixer

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