Netflix plans to make more interactive TV shows after Black Mirror: Bandersnatch on Choose Your Own Adventure international success, product of Netflix VP Todd Yellin said in Mumbai in a masterful presentation on Tuesday, as reported by Variety .
"It's a huge success here in India, it's a huge success around the world, and we realized, wow, telling interactive stories is something we want to bet more on," he said. "We're duplicating that, so he hopes that in the next year or two we'll see more interactive narratives."
Although Black Mirror is a dystopian sci-fi series, and Bandersnatch is decidedly grim, Netflix says the Future interactive programs may not fall into the same genre. Yellin explained: "It will not necessarily be science fiction, or it will not necessarily be dark, it could be a crazy comedy, it could be a romance, where the audience can choose, if she goes out with him or him."
During Yellin's talk, he also emphasized that Netflix would do much more Indian content, doubling the content production each year exponentially. He pointed to the success of the original Netflix series in India Sacred Games about a policeman chasing a crime lord. Yellin said that, on average, two out of three viewers of Sacred Games lived outside of India, which shows how culturally specific shows could find global appeal.
To make more global successes, Netflix will also bring its original content to more doubled languages. The shadowy series of superheroes Umbrella Academy in particular is currently available in 25 languages; for next year, it will be available in 30, according to Yellin.