Netflix is testing a new subscription plan only for mobile devices in "selected countries," including India, which would only cost $ 3.63 per month. That's half the cost of Netflix's Indian basic transmission plan, which covers all devices and costs $ 7.27 (INR500), as signaled by Variety .
Netflix told The Verge in a statement: "We are always looking for ways to make Netflix more enjoyable and accessible. "We will try different options in selected countries, where members can, for example, watch Netflix on their mobile device for a lower price and subscribe in shorter increments of time." The last part is interesting, since it could mean that Netflix starts weekly. or biweekly subscriptions instead of monthly plans.
As it is a test, not all users will see the new plan and Netflix may not make it a permanent option. Netflix refused to share what other countries would get the test besides India.
The test in India makes sense, since Netflix has already expressed interest in the country. Last week, Netflix product vice president Todd Yellin made a presentation in Mumbai describing the transmission giant's plans to expand interactive television programs and Netflix's original content in India. He pointed to the success of Netflix's original Indian series Sacred Games about a policeman pursuing a great crime lord, who was also attended by audiences abroad.