Netflix is raising prices for its UK customers in their standard and premium transmission plans, as reported by The Guardian . The standard plan, which allows transmission on two devices at the same time in HD, will be £ 8.99, compared to £ 7.99. The premium plan, which allows the transmission of up to four devices in Ultra HD, will be priced at £ 11.99, up to £ 2 from the previous £ 9.99. The basic standard definition plan will remain unchanged, at £ 5.99.
The price increases will be extended to existing UK customers in the coming weeks, while new customers will start paying the new subscription fees immediately.
Netflix raised the cost of all of its transmission plans for US customers. UU In January of this year, citing price increases as a necessary part of the expansion of its original content offers. The company is investing in original licensing and programming rights for series like Friends as it prepares to compete against streaming competitors such as Disney + and the upcoming Apple TV Plus service. Friends was a $ 100 million deal that gave Netflix the exclusive rights to the 10 seasons until the end of 2019, surpassing Hulu and WarnerMedia. Netflix spent $ 12 billion on content in 2018, and Variety reports that the company is expected to spend up to $ 15 billion this year. With these incremental price increases, customers pay the price for all that premium content.