Netflix is experimenting with different episode orders for its new anthology show

When it comes to watching television, viewers usually see everything in the same order: the program will have a certain transmission order, or its history will be such that seeing it out of order would make it silly. With his new series of anthologies Love, Death + Robots Netflix tried something new: he tried different episode orders to see which one was the best.

For a series of anthologies, where each episode stands out on its own. , you do not have to worry about making sure you're seeing things in any particular order, there's none. But the way you look can change the way you experience episodes.

After viewers noticed that the episodes changed from viewer to viewer, Netflix explained the discrepancy in a tweet . "We've never had a program like Love, Death & Robots before, so we're trying something completely new," the official accounts said, "presenting four different episode orders."

. Netflix is ​​well known for its rigorous a / b testing practices, presenting very different page layouts and results for different users to see which works best. That practice is more intense for content recommendations, but it also extends to thumbnails and other aspects of the product. Despite some interactivity experiments, those tests have never been extended to the video itself, and this latest order experiment is the closest thing that Netflix has actually changed the content of a program from one viewer to another.

Polling our staff this week, he discovered only two orders of different episodes, one that started with the episode "Sonnie's Edge" and another that started with "Beyond the Aquila Crack", although it's possible that others orders will be tested before launch and discarded for poor performance.

Netflix's experiments have gotten him into trouble in the past. In October, the company faced a reaction to concerns that its miniature previews were aimed at users per race, highlighting the black characters in a given program when the user was black. Netflix rejected the claim, saying that the thumbnails were generated algorithmically and that the company does not focus on users demographically.

The reordering of the episode had similar problems. When the variation was first discovered, some speculated that the order of the episodes changed according to their gender or sexual orientation: "Sonnie's Edge" represents a lesbian relationship, while "Beyond Aquila Rift" represents a heterosexual relationship. Netflix rejected those allegations, saying that it does not specifically collect that type of information, and that tests conducted by Verge did not uncover evidence of sexuality attacks.

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