Microsoft will open its first European store in the United Kingdom on July 11. The software giant will launch this new store at Oxford Circus in London, at the intersection of Regent Street and Oxford Street, which is home to many of the world's most popular retail stores. Microsoft's main store in London will cover 21,932 square feet on three floors, and will be just a few doors away from the Apple store on Regent Street.
Microsoft plans to include immersive video walls, a community theater, workshops, training areas and even a "response desk" for technical support. The site will also include Microsoft's range of Surface hardware, Xbox consoles and other PC manufacturers' devices. Visitors will also be able to test devices such as Microsoft's HoloLens, along with other mixed-reality (VR) headsets from the company that are available.
While the new store in London is the first of its kind in Europe, Microsoft has also opened a flagship store. previously in Sydney, next to its main store in New York City.