Although Microsoft Auto Software never really reached beyond its exclusive agreement with Ford Motor Company, the company has turned and established its sites in a much wider automotive game that now includes purchases from the Volkswagen Group, the Renault-Nissan-Mitsubishi Alliance and Iconiq.
In recent years, Microsoft's presence in the area of information and entertainment on the board has eroded as the company has embarked on a mission beyond being part of the consumer-oriented automotive experience, but instead of becoming the semi-standard cloud mesh service solution for car manufacturers and mobility providers as a service.
A couple of days ago, Microsoft launched its connected vehicle platform (MCVP) in evolution) at the Frankfurt Motor Show, IAA and the company offered new details on the following "value-added" services that automotive OEMs You can connect to your next vehicle designs:  Vehicle experiences
The aforementioned list is composed of about 40 different Azure services designed specifically for automotive experience while providing cloud functionality to vehicles such as updates and optimizations by air (OTA) and bi-directional network connectivity, To name a few.
With MCVP and As an ecosystem of partners throughout the industry, Microsoft offers a consistent platform across all digital services. This includes the provisioning of vehicles, bi-directional network connectivity, continuous updates by air of the functionality in containers, support for command and control, hot, warm or cold route for telematics, and extension hooks for customer or third party differentiation. . Being built in Azure, MCVP includes hyper-scale, global availability and regulatory compliance that comes as part of the Azure cloud. OEMs and fleet operators take advantage of MCVP as a way to "move on the stack" and focus on their customers instead of spending resources on non-differentiating infrastructure.
In the showcase at IAA last week, Microsoft took advantage of specific partnerships to highlight the new value – highlights the use of LG Electronics and Faurecia of MCVO container-based runtime environments to create personalized digital experiences both for the driver as for passengers in a vehicle or cabin.
Teraki and TomTom used similar container functionality to use Azure ML to take advantage of telemetry, video, 3D information and other sensory data in feedback and context for vehicle mapping and performance.
TomTom and Telenav are among the Microsoft partners that use the computer architecture in the MCVP vehicle to provide diagnostics to create data-based information for drivers
In terms of real driver engagement, the existing Otonomo ecosystem supports MCVP for a secure transfer of driver data between the two services. On the vehicle side, DSA and WirelessCar are partnering to create state-of-the-art mobility services that help close the "feedback cycle between production facilities and field cars," while accelerating the development of the ecosystem of OEMs making sense of telematics and prediction services.
Lastly, Cubic Telecom, Excelforce and Tata Communications partner with MCVP to create a real-time connectivity window between infotainment service providers, car manufacturers and drivers that use deep integration, OTA updates and network capabilities. IoT connectivity.
The Microsoft MCVP may not be as dazzling as getting the latest version of Spotify on a dashboard screen, but it plays to position itself among car manufacturers, the target of the underlying platform developers and drivers with their Stable connected services powered by Azure could become an exciting story as vehicles continue to become more technological in the future.
Additional reading: Azure, Cubic Telecom, ExcelForce, Ford, Frankfurt, IAA, MCVP, Microsoft, Nissan, Otonomo, Volkswagen