Microsoft renames Office Online to just Office

Microsoft simply renames the Office Online Web application to Office. Software makers use new terms "relatively quickly" after they confirm all changes to marketing and technical content. "Our products have evolved to provide access to applications on more than one platform, so using a specific platform-specific sub-brand is no longer appropriate," said Bill Doll, senior product marketing manager at Microsoft. [19659002] Microsoft also discontinues the use of "Word Online" or "Excel Online" so that all web applications are simply Word, Excel, PowerPoint, and so on. Microsoft will call it the "Office for the Web" in the future, but differentiates it from Office on the web with Windows, Mac, iOS or Android.



Microsoft's Fluid Framework

This new branding is a bit confusing, but Microsoft's bigger ambition for the office, especially the Web, makes sense. Microsoft put a touch-friendly Office application for Windows 10 last year and decided to prioritize Web development instead. Microsoft is also developing a new Fluid Framework that will improve Office in browsers with a new flexible document format, text translation, and collaboration with multiple people.

This Fluid Framework feels like the future of Office and Windows, and Microsoft now seems to be laying the groundwork for a more robust Web version of Office in the future.

Microsoft Office name changes affect products such as Exchange Online, SharePoint Online, Project Online, and Office Online Server. They will maintain an online moniker, which applies only to Office apps.

Read More Here: https://www.theverge.com/2019/7/24/20708852/microsoft-office-online-name-brand

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