Microsoft is slipping app ads into Android menus

If you use the Microsoft app on your Android phone, Microsoft may be quietly advertising other apps in the "Sharing" and "Open" menus. Android Police pointed out that some Microsoft mobile apps add additional options to menus when interacting with files. This icon displays Microsoft applications that are not on your phone. Generally, you use real estate that is reserved for the program you want to install.

Android Police has tested it on several Microsoft applications, and The Verge has confirmed that it is definitely happening in Your Phone Companion, an app to sync Android and Windows devices. When you share photos from your phone with your phone companion, the Share menu contains an additional icon called "Microsoft OneDrive (install)." When you tap the icon, your phone companion opens and redirects you to the Google Play store quickly. Android Police found similar results when opening a PowerPoint presentation file with Microsoft Word installed.

  Microsoft OneDrive Ads in Photo Sharing Menu

Microsoft OneDrive Ads in Photo Sharing Menu [19659005] The problem apparently was around for at least several months. The Android police (19459004) reported that a user submitted a tip in April and Thurrott was mentioned again in February. But it has not become widespread. According to Android Police Microsoft has launched desktop notification, which makes your Phone Companion app more useful.

This small ad is not a big inconvenience. Many people who install a Microsoft application will already install other programs and only see the normal icons. According to Android Police many others will never open PowerPoint or Excel files. Photo sharing is a much more common task, but the sharing screen is so rare that you already have dozens of unused icons.

Even so, Microsoft is setting a bad precedent. If all app developers follow the lead, the Android menu will be much more crowded and confusing than it is today. Luckily, we have not seen another big company using this strategy. Android Police mentions that Android Q limits its effectiveness. Instead of seeing the misleading OneDrive icon, you will see a normal Your Phone Companion icon.

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