I have not used SharePoint for almost a decade, and I never thought that I would like to use it again voluntarily. That changed this week after Microsoft unveiled its latest sizzling video. The software giant usually reserves these for the new Surface hardware or the striking features of Windows and Office, but the latter (see above) has to do with the "innovations" of SharePoint. Corporate intranet website with which most people associate it. The Microsoft video also contains the bubbles that are part of the new SharePoint logo, part of a broader renewal of the company's Office icons that are being deployed at this time. It also includes a set of Microsoft Fluent Design elements that are part of the company's great drive towards open design internally.
So, why did Microsoft make such an eye-catching video for SharePoint? The company held a SharePoint conference earlier this week and launched a new feature for SharePoint startup sites. It is a new landing site for a business intranet that combines news, events, content, videos and even conversations. Companies use SharePoint to encourage collaboration, and these new startup sites seem to be a much more modern way to achieve it.
This is not the first time that Microsoft uses elegant videos to promote software that is not exactly modern. Microsoft introduced its new Windows terminal in Build earlier this month, complete with a sizzling video. It is set with a melody full of bongos and claps from Hey Buko, a relatively unknown pop duo. A terminal and SharePoint are not exactly products of the next generation of Surface, but Microsoft is using all the tools at its disposal to make them look sexy.