Microsoft's connected vehicle platform is normally not considered in the same discussion as Google’s Android Auto or Apple Car Play, but according to a new ZDNet report, it seems that the company is adding another notable feature to its collection of Azure connected Car-related service packages that could bring you closer to the conversation.
Microsoft and the Dutch navigation software provider TomTom have partnered to create a level of integration with Azure that would allow car manufacturers to "generate data-based information to offer personalized services and to make engineering and design decisions better informed, "according to the TomTom press release.
In addition to helping automotive engineering decisions, TomTom will also provide its obvious HD mapping technology, traffic information analysis and navigation tools for car manufacturers to assist in the development of autonomous software.
“Our integration with the Microsoft Connected Vehicle The platform means that car manufacturers can easily access accurate and reliable navigation and driving behavior data, while adhering to the principles of privacy. These data could, for example, be used to predict the range of an electric vehicle based on driving behavior and the planned route with greater precision; or to determine, based on browsing behavior, which connectivity package for online navigation would be the most suitable for a driver. This is a game changer for original equipment manufacturers. "
Today's news follows a pattern of three-year decisions from both Microsoft and TomTom to obtain mutual help and reap the benefits of navigation developments. based on the cloud.  In December 2016, TomTom began moving its location-based services to Azure and in February 2019, Microsoft awarded TomTom the coveted location data provider for mapping services in the company's various solutions that included Bing, Cortana, Windows and Azure Maps.
Additional readings: Azure, CarPlay Android Auto, Maps, Microsoft, TomTom