Vertu, a mobile phone manufacturer specializing in thousands of dollars of luxury handmade smartphones, is back. At the launch party in Beijing GSMArena released new handsets such as Aster P Baroque and Aster P Gothic. The company was forced to discontinue its UK manufacturing business in the face of debt of £ 128 million last year. At that point, its owner, Murat Hakan Uzan, is planning to resurface this brand.
The Aster P family continues to build on its reputation by pairing exaggerated designs with modest specifications and selling thousands of models. The phone features a titanium alloy frame, genuine leather finish on the back, and a seagull wing style rear panel to reveal the SIM card slot. Of course they are still advertised as "Made in the UK".
I can not find any luxury inside. The phone has an intermediate Snapdragon 660 processor, a 3,200mAh battery, 6GB of RAM and 128GB of storage. There is a 12MP camera on the back, a 20MP self-camera, and a 4.97-inch 1080p screen.
This is an internal product very similar to the BlackBerry Key2 sold for $ 649. In the meantime, the Aster P range has risen from RMB 29,800 (about $ 4,200) to RMB 98,000 (about $ 14,120.82). Last year we called Vertu Constellation "another phone for rich and tasteless people."
Vertu has been in one form for 20 years since Nokia became a luxury subsidiary. Over the past few years, the brand has found homes with owner owners in Turkey in 2017, just before bankruptcy, from owner to owner, including a private equity group in 2012 and a holding company in 2015.
Aster P phones are currently available only in China.