Leica censored in China for ad that dramatizes the Tiananmen Square protests

German camera maker Leica faces the heat of Chinese censors and nationalist Internet users who leave angry comments after he launched an ad that dramatized the 1989 protests in Tiananmen Square. Leica has been censored on the Weibo social media platform, as independently verified by The Verge and reported by South China Morning Post .

The nearly five-minute video titled "The" Hunt "depicts a photojournalist who resists interrogation by the Chinese police and manages to stay in his hotel room so he can take a picture of a lone protester standing in front of police tanks blocking their way, their scenes are interspersed with clips from other situations that threaten life all over the world.The end of the video says: "This film is dedicated to those who lend their eyes to make us see." The image of Tank Man has become an icon, and no one knows what happened to that man. (Some suspect he was killed.) It is also a strongly pro-democracy message that nervously hits China, whose censors are preparing for the next 30th anniversary of the protests on June 4.


leica censored in china for ad that dramatizes the tiananmen square protests

Chinese Internet users left comments on Weibo's criticisms of Leica for what they considered an insult to their country. s A user told Leica to "leave China." Others suggested that Huawei, who wears Leica lenses on their flagship phones, could be in the hot water as a result of the negative association. One comment read: "Leica has gone crazy? It's free to look for problems for yourself, but do you want to throw Huawei under the bus as well?" Interestingly, after the outrage, the Chinese censors have hidden many of these comments, but the Leibo's official account on Weibo seems to exist, and

Leica did not immediately respond to the comment, but a spokesperson told the South China Morning Post, one of China's most reputable newspapers, that the announcement It was not officially commissioned by Leica, the ad was created by the Brazilian advertising agency F / Nazca Saatchi & Saatchi, which is part of a large advertising network that supports clients such as T-Mobile, Lexus and Toyota. been retired, but there are still reloads available on YouTube.At the time of writing this article, Saatchi and Saatchi's tweet is still up.

"Leica Camera AG must, therefore, distance itself from the content shown in the video and regrets any misunderstandings or false conclusions that may have been extracted. ", The Leica spokesperson informed in an email to SCMP according to his report.] In the same story, the SCMP interviewed a human rights activist who was also a student leader and survivor of the 1989 protests. He expressed disappointment at the fact that Leica distanced himself from the announcement.

Many Western companies have been criticized in the past for offending China, but few have done so while sending a powerful message in favor The Chinese Internet users called to boycott Dolce & Gabbana last November when the company launched an announcement that many considered racist.In February, Mercedes-Benz apologized to China after it quoted the Dalai Lama on Instagram (The Chinese authorities maintain that Tibet is a part of China and consider the Dalai Lama an agitator of independence.)

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