How Facebook’s crisis PR firm triggered a PR crisis

Pretend you are operating a big and successful company for a while. After many years of great success, the company is facing a crisis. The general public's perception is usually against you – and against you – your leadership team is now questioned about what to do.

The communications officer must manage the public reaction. Over time, it will include an expression called the opposition party survey, and it will respond by hiring a public relations agency that is generally understood to be related to smear campaigns. This campaign uses the services of a dedicated "news" site targeting critics and increasing points of conversation with more liquor stores, with an attack on anti – Semitism.

Responsibility as CEO is vast. But the crisis in question is undoubtedly the most serious problem you have encountered. So, what do you know about the crisis communication plan? And when will you know?

For Facebook CEO Mark Zuckerberg or COO Sheryl Sandberg, the answer to this question is Wednesday. At that time The New York Times released an investigation into the treatment of the Russian Influence campaign in 2016, which details had a major impact on the company on Friday.

In the corporate event version, an unspecified number of communications teams hired the Definaries Public Affairs to monitor the press for the company, help with product announcements, and perform a strange whisper campaign against prominent foes. The company's report has been sent to hundreds of Facebook employees over the past year, but it does not seem to be registered if you arrive at Zuckerberg or Sandberg.

The person who oversaw communication at the time – the person ultimately responsible for the employing organization – Elliot Schrage took that role for ten years before resigning in June. His departure rarely occurred on an isolated M team on Facebook. Team composition has not changed much over the years. While Schrage officially left, he said in a farewell post that he plans to stay to manage the transition to his successor Nick Clegg in January of last year. And he will continue to participate in the special project afterwards, he said.

And he is. I recently heard that Schrage was seen on campus on Tuesday. Is he working in the Fall of the Definers? Facebook has not responded to my feedback request. But at least the fallen person of the Defineries story is likely to be still working on one of the things he took publicly.

On the other hand, reporters searched how the Definers operated. Times examines how Congress attempted before Congressional hearing by extracting facts from the list of amounts spent on Senator Ad Tracker and Facebook ads used on his website. CNN found that the company was trying to plant a story about liberal bias in Apple. The Verge (19459008), unrelated to Facebook, had a negative story about the scooter company Bird. TechCrunch Taylor Hatmaker has a few more relationships with Facebook's Definers, a former Republican campaign staff member who once worked with a co-founder, now works on the communications team.

Sandberg, silent for a day, posts on Facebook Thursday evening and repeatedly highlights what others have already created. This was an important path for us.

We no longer work with them. But at the time, some of our activities, which seemed grassroots, tried to show that they had a major organization behind them. I did not know if we hired them or what they were doing. But I have to. I have great respect for George Soros and the antagonistic conspiracy theories are disgusting.

Sandberg has been told the story to CBS Today Morning . "We did not pay to make fake news. "

While it is noteworthy that Times stories are not true, Sandberg said, and many people say it is somewhat different from Facebook.

Definitors first published an open statement, Aside from what it means, basically it was just a humble neighborhood newsstand service. The statement did not mention its "fake news shop" as its employees called NBC. The shared NTK has issued a statement saying that this is a coincidence. (Farhad Manjoo There is a good roast here.

Tim Miller, one of the definers, wrote most of Times Explain the story and its aspects, which include a minimal There is no interest in NTK, though, and at least Facebook critics and George Soros are wrestling with the implications of circulating documents even when links are legitimate.

Are you paying too much attention to this? The public relations arena is a massive and invisible force that forms the bulk of the news you consume, whether you know it or not – it's actually a shadow plot! Every working journalist in the United States has six PR Most of the work is intrinsically benign, but collectively it is offensive to the other side of the story that is easy to deal with, and the higher the stake, the more the company relies on dirty tricks. Use more agencies

I might not have known if people in Facebook's orbit and Zuckerberg and Sandberg had hired "Definers" in the last few days. The former employees I talked to unanimously agreed that Zuckerberg did not do it himself. The telecommunications industry generally said he was willing to delegate. I talked to other CEOs outside the social realm. They said that they do not know when they are working at an agency. I talked to people who hired agencies that the CEO said they never asked about themselves.

As many observers have pointed out, not knowing who your agency is is giving you a plausible rejection that can be useful when you are stolen. But in the midst of a real crisis, we need to pay more attention to the details. Obviously, it is unlikely that Facebook will be a crisis in itself by hiring a crisis promotional agency. But unexpected things have spread to every corner of Facebook for over two years.

Democracy

Facebook reports a sharp increase in government data demand. Including secret orders

Facebook has released details of 13 national security letters as the US government's demand for user data increases.

Notify every 2 minutes: Learn more about how people actually use it. WhatsApp shows why it's so hard to fight fake news.

Laura Hazard Owen shows me a lot of things I missed because I personally did not email me! The BBC conducted a series of weeks of misinformation throughout the TK. Owen provides amazing information about WhatsApp's unintended consequences here. For example, WhatsApp adds a "forwarded" tag to recently delivered messages, which prompts people to ask for information.

For example, WhatsApp, under government pressure, added a "forwarded" tag in India to show that the message was originally from an unknown source. "However, we observe when most people have not noticed the tag or misinterpreted what they mean."

Elsewhere

Facebook tried to hide and try

Facebook conversation If you prefer audio as a format, Daily Friday was an Friday episode.

Facebook Morale, which was already hurt by Share Drop, suffered another damage.

Sarah Frier writes an anonymous story on Facebook "

" I am exhausted after finishing the cleanup with careless and careless mistakes that made so many people so rich. "

Facebook's Instagram loses two senior leaders after its founder

There is Sarah Frier, who has two medium-sized trips in the Instagram.

Instagram Ameet Ranadive

hacker steals an Instagram Influencer account, running a product for the well.

Taylor Lorenz, a malicious user,

If an influenza virus is found in an Instagram user, then it is possible to use an Instagram user account to steal the account. When you log in with your name and password, Brooks occupies your account. In a matter of minutes, he has millions of influential people

Brooks targeted several YouTubers, Instagram stars, and MIM pages, and used stolen pages to promote fraudulent apps and forge free products over the past month During his lifetime, he hijacked @Fact with 7.2 million followers @Chorus and @.1 million with @SnoopSlimes. After the account was hacked, the hacker updated his account bio to "Manage from SCL Media"

Bitcoin freebies are flourishing on Twitter

Jane Lytvynenko and Ryan Mac report on Bitcoin fraud in Twitter on a twisted look.

In March, the platform banned all encrypted advertising that was strictly prohibited, but the cheaters – Oh – haejyeoseo more sophisticated and began to hack a large number of followers verified account for morale. In some cases, we even purchased and run a Twitter ad campaign to promote it.

On Tuesday, hackers were able to tweet on their goals (1.9 million followers) and Google Suite's account for business apps. Over 823,000 followers) with other verified accounts to spread the encrypted free fraud through Twitter's own ad network. BuzzFeed News could also buy cryptocurrency scams in the same language.

& # 39; No Morals & # 39 ;: Advertiser responds to Facebook reports.

The advertising industry, the last remaining moral compass in the advertising industry, is openly proud of the latest Facebook insights. , Reported by Sapna Maheshwari. (You can see which ones are less likely to advertise on Facebook.)

Reisad can be "a straw that breaks the camel's back." Rishad Tobaccowala, chief executive of Publicis Groupe, said: It is one of the largest advertising companies in the world. "Now we know that Facebook will do whatever it takes to make money."

Journal teaches employees to recognize digitally manipulated video.

The Wall Street Journal takes this threat seriously and launches an internal enrichment task force led by the ethics and standards and research and development teams. This group, the WSJ Media Forensics Committee, consists of video, photo, video, research, platform and news editors. In addition to these core efforts, we also hold training seminars with journalists, develop newsroom guides, and work with academic institutions such as Cornell Tech to identify ways in which technology can be used to address these issues.

The bumble is revealed to the right swipe IPO

Finally, it will be an open social network with the woman in charge. Whitney Wolfe Herd.

Launch

Facebook Messenger is building "Watch Videos Together" feature.

And when the app finally rationalizes! You will soon be able to watch movies on group chats and more.

Takes

Now is the time to start Facebook regulation.

Nina Jankowicz, a Russian hate information researcher, recently joined the Facebook Revelation. :

While Facebook claims to atone for sin (and sometimes using ambiguous methods), the company has consistently violated the principle of "no harm". According to Facebook's actions, there is inevitable malice, as long as the income goes up and the company can make a shady blemish campaign that distracts attention from mistakes.

Mark Zuckerberg's response to NYT's Facebook story is the key.

Oremus is a fair point for one of the reasons why a technology company likes an agency:

Of course the opposition research firm's strategy is to put distance and the ability to deny knowledge the company and camp aigns hire them from scratch I will. Speech justice and disclaimers are typical of the "typical DC relationship" that Zuckerberg claims to avoid.

The antitrust law will not save us from the "great curse"

Public knowledge and the President's Gene Kimmelman Former Chief Advisor to the FTC's Antitrust Division. Charlotte Slaiman, policy advocate at Public Knowledge, says Tim Wu and others are not hypocrites of big tech companies.

While Tim acknowledges the need for an additional policy solution, he exaggerates power by focusing on antitrust laws. Eliminates all the harm caused by highly focused markets. We also need regulations. Excessive market concentration and the power of the company have resulted not only in the strict enforcement of conservative jurisprudence and antitrust laws today, but also in excessive deregulation.

Finally …

Does Stanich 's Ever Reopen resume? Why America's Best Burger Spot Was Closed

This is a beautiful story about a person who led the quest to find the best burger in America and the flood that brought the so-called social media attention to this business early on. grave. It is a subtle and beautiful story about how the Internet can act as an attention lens, both better and worse. A happy person on the weekend:

Stanich said it was difficult to read the screaming of social media as the issue progressed in the background, and the restaurant listened to an answering machine message and said he was fat. I told him to have sex with him to close his own restaurant. He insisted he was not interested in them. He was only interested in people like him who appeared. NE It is the public who live in Portland. "I have to look after people who care for me," he said. "

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